Senior Marketing Manager

🕒 March 16

🏖️ New Jersey, Maryland, +3 more states – Remote

🏖️ New Jersey – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote

💵 $136k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Fuze Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

💊 Pharmaceuticals

SaaS • B2B • Pharmaceuticals

Fuze Health is a technology-led healthcare company that provides integrated pharmacy solutions, clinical services, and data-driven software to healthcare organizations, payers, employers, and life sciences partners. Through its FuzeRx digital pharmacy, Fuze Services clinical programs, and Fuze Technologies platform, it delivers API-powered prescription fulfillment, telehealth, diagnostics and genomics, patient engagement, and analytics to improve access, adherence, early identification of conditions, and outcomes at scale.

📋 Description

• Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share. • Crystalize our unique value proposition. • Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner. • Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division. • Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles. • Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals. • Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint. • Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. • Lead research efforts to understand buyer personas and intent. • Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline. • Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation.

🎯 Requirements

• 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health. • Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences). • Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action. • Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity. • Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity. • Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization. • Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch. • Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment. • Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA). • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred.

🏖️ Benefits

• dental, vision, and multiple group medical plans to choose from • a 401(k) retirement savings plan • group life insurance • (AD&D) insurance • flexible spending account (FSA) and health savings account (HSA) • commuter benefits • employer-paid short-term (STD) and long-term disability (LTD) insurance • additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program) • flexible vacation time • accrued paid sick time • 10 paid holidays • (2 floating holidays for full time non-exempt employees) • eight weeks of paid parental leave for eligible employees • additional paid weeks for the birthing parent • 4 weeks paid caregiver leave • a Lifestyle Spending Account allowance each month