Vice President – Marketing

🕒 2 days ago

🇺🇸 United States – Remote

💵 $168k - $240k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Gainwell Technologies

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

💰 Grant on 2023-06

Healthcare Insurance • Human Services • Healthcare

Gainwell Technologies is the nation’s leading provider of digital and cloud-enabled solutions across the human services and public health ecosystem. With a mission-driven approach, Gainwell serves clients in all 50 U. S. states, focusing on improving health outcomes and delivering intuitive, human-centered experiences. Their comprehensive suite of solutions includes Medicaid Enterprise modernization, data analytics, provider services, and pharmacy solutions, all designed to advance the future of healthcare and enhance community well-being.

📋 Description

• Oversee and integrate the work of Product Marketing and Field Marketing/ABM Strategy to create unified marketing strategies for Gainwell’s solutions, ensuring alignment with company goals and market needs. • Develop and lead the go-to-market plans for Gainwell public health and Medicaid solutions, focusing on positioning, messaging, and differentiation across both product and account-specific marketing campaigns. • Work closely with product management, sales, account leaders, and sector growth leaders to ensure that marketing efforts support both broad product initiatives and targeted ABM programs for key state accounts. • Ensure that core messaging and value propositions are consistent across all product and account marketing initiatives, effectively communicating the value of Gainwell’s solutions to public sector decision-makers. • Lead a Field Marketing/ABM team to tailor product messaging for specific state accounts, ensuring personalized marketing efforts align with broader company objectives. • Lead the development of marketing assets, campaigns, and sales enablement tools that support both product-level and account-level needs, providing the Field Marketing team with resources to target decision-makers effectively. • Leverage insights from Field Marketing/ABM and product teams to refine go-to-market strategies and continually improve positioning based on market feedback, competitive analysis, and customer needs. • Define and track key performance indicators (KPIs) across product marketing and ABM initiatives, ensuring campaigns and strategies deliver measurable impact on growth and customer engagement.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred • 10+ years of experience in marketing, with a focus on product marketing and ABM strategies • Proven track record of successfully leading go-to-market initiatives for complex solutions, preferably in the healthcare public sector industry • Strong leadership and people management skills, with experience managing both product and field marketing teams • Proven experience with account-based marketing • Exceptional communication and presentation skills, with the ability to influence cross-functional teams and senior stakeholders • Deep understanding of marketing technology, including CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot) • Experience in managing marketing campaigns for state or government agencies is a strong plus • Data-driven mindset with strong analytical skills and the ability to measure the success of marketing initiatives.

🏖️ Benefits

• flexible vacation policy • 401(k) employer match • comprehensive health benefits • educational assistance • leadership and technical development academies