Director, Product Marketing

November 24

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Garner Health

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We believe in transparency, data-driven decision-making, and seamless customer experiences. That’s why we’re building solutions to help employees discover high-quality doctors. Our team includes healthcare operators, clinicians, engineers, and benefits experts, allowing us to develop solutions with a multidisciplinary approach.

51 - 200 employees

📋 Description

• Build a strong product marketing core and enable our sales teams • Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market • Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism • Enable our external-facing teams with toolkits to maximize the potential of our evolving product suite - making each member of our go-to-market team an expert and improving rep ramp times • Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences • Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration and turn our product roadmap into a revenue driver • Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for our target audiences • Foster customer relationships, maximize customer reference-ability, and produce high-quality customer reference material that our team loves and uses regularly • Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production • Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards • Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement • Optimize our go-to-market teams by analyzing our revenue process, identifying areas for improvement, and ultimately driving improved close rates and deal velocity • Serve as the strategic link between our Marketing, Sales, Account Management, and Product teams, constantly looking for ways to improve the way we work together and deliver results • Create an industry knowledge center of excellence for employees and customers

🎯 Requirements

• 10+ years of product marketing experience and a proven ability to execute strategically with a focus on measurable outcomes • Relevant persona and product experience in healthcare benefits and experience working with employer buyers, brokers, or healthcare partners is a strong plus • Relevant experience in a fast-paced or high-growth environment is a strong plus • Success leading SaaS companies in new categories and category evangelism • Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders • A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience • Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines • A strong sense of ownership and accountability, with a commitment to delivering high-quality work • Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams • A willingness to roll up your sleeves and do whatever is necessary to ensure company success • A passion for Garner’s mission to transform the U.S. healthcare system

🏖️ Benefits

• flexible PTO • Medical/Dental/Vision plan options • 401(k) with company match • flexible spending accounts • Teladoc Health