User Acquisition Manager

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🕒 June 4

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Genesis Tech

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏢 Enterprise

📱 Media

📚 Education

💰 Series B on 2015-01

Enterprise • Media • Education

Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.

📋 Description

• Launch, optimize, and scale paid acquisition campaigns, primarily on Google Ads. • Explore and test additional acquisition channels, including Pinterest and TikTok. • Own key performance metrics, including CPA, ROAS, LTV, conversion rates, and overall unit economics. • Continuously test and optimize creatives, audiences, bidding strategies and offers. • Collaborate closely with the Creative team to develop, test, and iterate on ad concepts, messaging, and creative strategies. • Partner with Product and Analytics teams to improve funnel performance and connect marketing efforts with product growth. • Communicate regularly with platform representatives to unlock new insights, opportunities, and best practices.

🎯 Requirements

• 3+ years of hands-on user acquisition experience, with focus on Google Ads. • Experience managing performance marketing budgets of $200K+ per month. • Experience with subscription products and web funnels. • Proven track record of scaling web and app campaigns while maintaining healthy CPA, ROAS, and unit economics. • Strong understanding of bidding strategies, audience segmentation, creative testing, and funnel optimization. • Fluent English (B2+) with experience working in international teams and communicating with platform representatives. • Experience with Pinterest, Meta or TikTok is a plus

🏖️ Benefits

• Remote work and flexible schedule - work where you are comfortable • 20 days of paid vacation + unlimited sick leave • Compensation for equipment and homemade treats • Access to corporate knowledge base, community and training • Health insurance (in Ukraine) and corporate doctor