Marketing Design Lead

Job not on LinkedIn

🔥 23 hours ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

👻 Ghost score 12%

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Logo of Headway EdTech

Headway EdTech

201 - 500 employees

💼 Consulting

📣 Marketing

📚 Education

💰 Corporate Round on 2019-01

Consulting • Marketing • Education

Headway EdTech is a company that focuses on educational technology, providing a platform for users to read or listen to book summaries. It aims to help individuals achieve personal growth and self-development by offering concise knowledge derived from best-selling nonfiction books. Users can enjoy curated content tailored to their goals such as building wealth, achieving happiness, and improving productivity. Headway EdTech positions itself as a convenient solution for learners to gain insights on the go, integrating seamlessly into everyday routines.

📋 Description

• Lead Nibble’s Paid Media Design team • Shape creative ideas that drive business goals while working closely with User Acquisition and Creative Marketing • Ensure creative quality, platform-policy compliance, AI disclosure, and brand safety across channels and locales • Translate growth and paid-media targets into quarterly creative OKRs and individual team goals • Manage localization, motion, and creative-design hubs and allocate capacity across in-house staff and contractors • Plan scaling and localization cycles, launches, and team capacity • Conduct reviews, onboarding, personal development plans, and regular 1:1s • Develop creative strategies, test tools, and integrate UGC, in-house production, and AI-created creative • Identify and scale winning approaches across Meta, TikTok, Google, and other platforms

🎯 Requirements

• 3+ years in performance creative for paid social • Hands-on experience running production on Meta, TikTok, or Google inside a performance loop • 1+ years with direct reports • Experience running 1:1s, PDPs, and performance reviews • Understanding of CTR, pROAS, CAC, and hook rate • Experience scaling creative through concept frameworks, multiple executions, refresh cadence, and reuse across formats and placements • Experience with demand forecasting and scope assessment • Ability to close capacity gaps through contractors or hiring • Experience building with AI alongside engineers • Strong knowledge of Meta, Google, and TikTok, including ad policy and AI-disclosure requirements • Experience with quarterly OKR planning • English language learning is supported, but no explicit English proficiency requirement is stated

🏖️ Benefits

• Work within an ambitious team on a socially impactful education product • An office with a reliable shelter, generators, satellite internet, and other amenities • Access to the corporate knowledge base and professional communities • Personal development plan • Compensation for English language learning, external training, and courses • Medical insurance and full sick leave compensation • Company doctor and massage in the office • Sports activities: running, yoga, boxing, and more • Corporate holidays: a week-long paid holiday twice a year • 20 paid vacation days per year • Supporting initiatives that help Ukraine

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