Growth Marketing, Paid Media Specialist

Job not on LinkedIn

🔥 14 hours ago

🌐 India, Philippines – Remote

🇮🇳 India – Remote 🇵🇭 Philippines – Remote

💵 $1.7k - $2k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Agent

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

B2B • Recruitment

Agent is a staffing and recruiting company that focuses on helping businesses hire top-tier, specialty, and senior talent from around the globe. With expertise in recruitment, outsourcing, remote outsourcing, and virtual staffing, Agent provides solutions tailored to meet the diverse hiring needs of its clients.

📋 Description

• Build, launch, manage, and optimize lead-generation campaigns through Meta Ads Manager, primarily Facebook and Instagram • Develop campaign structures aligned with the defined ICP, offer, funnel stage, and business objective • Test audiences, creative formats, hooks, messaging, offers, and calls to action • Manage controlled test budgets and make disciplined budget allocation decisions • Monitor campaign performance and identify underperforming campaigns or audiences • Build and manage retargeting campaigns • Own and optimize the full prospect journey from ad through landing page/form, qualification, booking, confirmation, nurture, and qualified sales call • Identify funnel friction, drop-off points, missing steps, and messaging inconsistencies • QA the entire funnel before campaigns go live • Review and optimize landing pages, lead forms, CTAs, headlines, offers, and conversion flows • Define and implement lead-qualification criteria and qualification questions • Improve lead quality and distinguish traffic, clicks, form starts, submissions, qualified leads, booked calls, and qualified booked calls • Create automated email nurture sequences and follow-up workflows • Support SMS/text follow-up, reminders, confirmation, appointment-reminder, and re-engagement workflows • Route leads properly into CRM and follow-up systems • Research prospects using Apollo, LinkedIn, and similar platforms • Build targeted prospect lists and manage outbound sequences • Write conversion-focused email and LinkedIn outreach messaging • Use Make and AI-assisted workflows to improve efficiency • Build and maintain integrations connecting advertising, forms, calendars, CRM, and nurture systems • Maintain accurate CRM data and pipeline stages • Troubleshoot broken workflows, integrations, and lead-routing issues • Automate repetitive manual processes • Track qualified-lead, booked-call, funnel-conversion, landing-page, form-completion, booking, lead-to-call, drop-off, ad-spend, and budget-efficiency metrics • Produce weekly reports explaining what happened, why it happened, what was learned, and recommended next actions • Research competitor Meta campaigns, B2B advertising examples, hooks, offers, creative formats, CTAs, landing pages, and funnel structures • Develop structured tests for creative, copy, audiences, offers, landing pages, forms, and CTAs • Document results and learnings, stop underperforming ideas, and scale promising opportunities • Continuously identify and fix funnel bottlenecks and generate qualified opportunities

🎯 Requirements

• 3+ years of hands-on experience in paid media, growth marketing, performance marketing, or lead-generation roles • Strong hands-on experience with Meta Ads Manager, particularly Facebook and Instagram lead-generation campaigns • Demonstrated experience building and optimizing conversion funnels • Strong understanding of the journey from paid traffic to lead capture, qualification, booking, and conversion • Experience optimizing landing pages, lead forms, CTAs, and conversion flows • Experience with lead qualification and improving lead quality • Experience building email nurture and follow-up campaigns • Strong understanding of conversion metrics and funnel analytics • Experience with CRM and marketing automation platforms • Experience with Apollo or similar prospecting/data tools • Ability to write strong, conversion-focused ad and marketing copy • Strong analytical and problem-solving skills • Ability to identify problems and opportunities without being told exactly what to look for • Comfortable working independently with limited handholding • Strong attention to detail and ability to QA campaigns and workflows before launch • Ability to explain why a campaign or funnel is performing the way it is and what should be changed • Experience with high-ticket services, consulting, executive services, career services, recruiting, healthcare, B2B, or professional services preferred • Experience targeting U.S. audiences preferred • Experience with Make, Zapier, Claude, ChatGPT, Clay, or similar AI/automation tools preferred • Experience with Pipedrive, HubSpot, GoHighLevel, or similar CRM platforms preferred • Experience with Calendly or other appointment-booking platforms preferred • Experience with SMS/text-based lead nurture preferred • Experience using Meta Pixel, conversion tracking, UTMs, GA4, or similar analytics tools preferred • Experience conducting competitor and Meta Ad Library research preferred • Experience working with small or controlled advertising budgets preferred • Resume must be formatted in English • Comfortable working in the US Eastern timezone • English proficiency required

🏖️ Benefits

• Incentives • Remote work arrangement • Monday–Friday, 9:00 AM–5:00 PM Eastern Time schedule