Channel Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

infoinfo

🗣️🇩🇪 German Required

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Logo of fino

fino

51 - 200 employees

Founded 2015

☁️ SaaS

💳 Fintech

💸 Finance

SaaS • Fintech • Finance

fino is a company that offers automated invoice management solutions through its platform GetMyInvoices. It allows customers to download invoices from over 10,000 online portals, email inboxes, and scan apps, organizing them in one place for easier processing and bookkeeping. With features like document archiving, bank transaction matching, and automated invoice importing and exporting, fino aims to optimize financial workflows for businesses.

📋 Description

• Own marketing across all partner channels • Agree on channel objectives and define marketing contributions • Analyze successful initiatives and scale them across additional partners and channels • Translate Sales and Business Development requirements into concrete marketing initiatives • Develop repeatable marketing processes with channel owners • Develop initiatives to activate tax advisors and accounting firms and convert them into paying customers • Segment existing contacts and develop audience-specific messaging • Develop referral mechanisms, campaigns, and materials for accounting firms • Support the acquisition and development of partners, affiliates, and resellers • Create partner enablement materials such as presentations, one-pagers, sales collateral, email templates, campaign kits, and training materials • Support the marketing side of strategic go-to-market processes • Plan and execute channel campaigns with Email, Paid Marketing, Content, Design, and Website teams • Develop and evaluate email sequences • Brief landing pages and content, and optimize conversion and user journeys • Prepare and follow up on webinars, workshops, and events • Test and optimize marketing approaches based on results • Build an end-to-end journey from partner or customer contact through to closing with Sales • Define handoff points between Marketing, partners, and Sales • Document campaigns, leads, and partner activities transparently in the CRM • Measure the contribution of channels and initiatives to qualified leads, closed deals, and revenue • Regularly report on relevant Marketing and Channel KPIs and derive next steps

🎯 Requirements

• 2–3 years of experience in B2B marketing, ideally in partner, channel, affiliate, or sales marketing • Experience independently managing marketing initiatives from conception through execution and evaluation • Ability to derive and implement concrete marketing initiatives from Sales and partner objectives • Experience with cross-channel campaigns and evaluating leads, conversion, and revenue • Proficiency in email marketing, particularly segmentation, email sequences, and performance analysis • Ability to create marketing materials for partners and Sales • Experience collaborating with Sales, Business Development, or Partner Management • Proficiency with CRM systems and marketing tools, as well as data-driven evaluation of initiatives and channels • Independent, dependable, and solution-oriented working style • Fluent German skills, including confident negotiation and business communication • Strong English skills for collaboration with international partners • Preferred: Experience in SaaS, software, FinTech, or financial services • Preferred: Knowledge of tax advisory, bookkeeping, or accounting • Preferred: Experience with resellers, affiliates, referral programs, or white-label partnerships • Preferred: Experience in partner enablement • Preferred: Experience with landing pages, conversion optimization, or marketing automation • Preferred: Experience with webinars, events, or joint partner campaigns

🏖️ Benefits

• Mistakes are viewed as valuable learning opportunities • Individual development and personal ownership • Direct and timely feedback • Open communication and support for personal and professional development • Team days, summer parties, and Christmas parties • Corporate benefits and various discounts • Dog-friendly workplaces • Bike leasing

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