Account-Based Marketing (ABM) Specialist

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🔥 12 minutes ago

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GFT Technologies

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1987

💼 Consulting

🛡️ Insurance

🔒 Cybersecurity

Consulting • Insurance • Cybersecurity

GFT Technologies is a leading technology and digital transformation company that specializes in providing advanced solutions for consent management and data privacy compliance. Their flagship product, Cookiebot, enables businesses to automate user consent collection efficiently, ensuring adherence to complex privacy regulations such as GDPR and CCPA. GFT's solutions facilitate seamless integration into existing digital infrastructures, helping over 600,000 customers globally manage user data transparently and securely.

📋 Description

• Develop customized ABM strategies for strategic accounts, taking into account business objectives, challenges, and growth opportunities • Collaborate with Client Partners and leadership to define goals, target audiences, and engagement strategies • Map decision-makers, influencers, and relevant stakeholders within target accounts • Define and execute relationship-building tactics, content, events, and digital activities aligned with each account’s needs • Align ABM programs with regional and global marketing priorities • Manage the full ABM campaign lifecycle, from planning to execution, monitoring, and reporting results • Coordinate activities with campaign, content, events teams and other involved areas • Ensure marketing actions are personalized and consistent with brand identity • Manage timelines, deliverables, and quality of initiatives across multiple accounts simultaneously • Continuously research market information, strategies, and the context of target accounts • Use account intelligence to guide campaigns, communications, and personalized content • Develop marketing assets in partnership with content and events teams • Quickly adapt strategies and action plans according to changes in account contexts • Define and track success metrics for ABM programs • Monitor and report engagement metrics, campaign performance, and impact on the business pipeline

🎯 Requirements

• Strong experience with Account-Based Marketing (ABM) strategy and execution • Knowledge of planning and managing B2B marketing campaigns • Experience managing multiple projects and priorities simultaneously • Ability to build relationships with stakeholders at different organizational levels • Experience in market analysis, account intelligence, and campaign personalization • Knowledge of metrics, results measurement, and reporting • Familiarity with CRM tools • Advanced spoken English to operate in a global environment • Advantage: Advanced Spanish • Advantage: Experience with marketing campaigns for global strategic accounts • Advantage: Background in technology companies, digital services, or consulting • Advantage: Experience creating executive experiences, strategic events, and personalized client content • Advantage: Knowledge of data-driven marketing and commercial pipeline generation • Enjoy working as part of a team and being collaborative • Willingness to challenge yourself and embrace new growth opportunities • Ability to turn ideas into creative solutions and pursue quality in daily work • Problem-solving skills • Comfortable working independently and managing your own time • Interest in handling challenging and innovative situations in the technological domain

🏖️ Benefits

• Multi-benefit card – choose how and where to use it • Education grants for undergraduate, graduate, MBA and language courses • Programs supporting professional certification • Flexible working hours • Competitive salaries • Annual performance review with structured career plan • Possibility of international career opportunities • Wellhub and TotalPass • Private pension plan • Childcare assistance • Health insurance • Dental insurance • Life insurance