Meta Ads Media Buyer – E-Commerce

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🔥 9 minutes ago

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) campaigns • Manage daily campaign operations, including budget allocation, audience targeting, creative deployment, and performance monitoring • Analyze campaign performance to improve Cost Per Lead (CPL), lead quality, conversion rates, and return on investment (ROI) • Implement and optimize conversion tracking using Meta Pixel, events, attribution, and funnel tracking • Collaborate with creative team members on ad concepts, creative assets, and copy improvements • Utilize AI tools to accelerate creative testing, campaign optimization, and performance analysis • Deliver clear, data-driven reports with actionable insights and optimization recommendations • Execute campaigns within established media buying frameworks and best practices • Take ownership of paid acquisition across Meta Ads for a fast-growing DTC eCommerce brand • Scale profitable customer acquisition through data-driven campaign management, creative testing, and continuous optimization • Improve conversion rates across the customer journey and work with creative and marketing teams to maximize ROAS and business growth

🎯 Requirements

• 5+ years of experience as a Media Buyer or Paid Media Specialist • Advanced expertise managing Meta Ads campaigns • Experience managing paid media for E-commerce businesses • Strong understanding of campaign optimization, performance analysis, and Conversion Rate Optimization (CRO) • Hands-on experience with Meta Pixel, conversion tracking, attribution, events, and funnel measurement • Strong analytical skills with the ability to interpret data and make optimization decisions • Comfortable working within established campaign frameworks rather than creating strategy from scratch • Excellent communication and organizational skills • Self-motivated with the ability to manage multiple campaigns simultaneously

🏖️ Benefits

• Competitive salary in USD • Fully remote work environment with flexible scheduling