Senior Digital Media Analyst

Job not on LinkedIn

🕒 July 16

🏢🏡 São Paulo – Hybrid

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 28%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of GhFly

GhFly

WebsiteLinkedIn

51 - 200 employees

Founded 2012

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

GhFly is a data-driven performance marketing agency that combines data, technology, creativity and consulting to help brands grow. The company offers services across data, media & tech, CRM & marketing automation, content & creative, and strategic consulting, using proprietary methodologies and AI-enabled tools to optimize acquisition, personalization and revenue for clients. GhFly positions itself as a MarTech leader serving enterprise and mid-market clients with measurable, performance-focused digital strategies.

📋 Description

• Plan, structure and execute paid digital media campaigns (Google Ads, LinkedIn Ads, Content Syndication) aligned with ABM strategies • Develop and implement media strategies for Enterprise clients, focusing on generating qualified opportunities for long and complex sales cycles • Configure and monitor data measurement via Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI) and LinkedIn Insight Tag • Act as a consultative partner with clients, translating business challenges into media tactics and raising the project's strategic value perception • Analyze performance data to identify bottlenecks, resolve tracking issues and propose continuous optimization plans • Produce quantitative and qualitative performance reports for clients, including attribution models and campaign incrementality results • Lead technical meetings with clients to demonstrate actions, interpret results and plan next steps

🎯 Requirements

• Advanced/Fluent English • Advanced knowledge of Google Ads, LinkedIn Ads, Content Syndication and ABM strategies • Experience with measurement and tracking using Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI) and LinkedIn Insight Tag • Basic experience integrating media platforms with CRMs such as HubSpot, Salesforce, Dynamics, Eloqua or similar • Experience with offline conversion tracking and lead qualification • Ability to design strategies for Enterprise clients, considering long sales cycles, multiple decision-makers, ABM and generation of qualified opportunities • Analytical mindset to investigate performance issues, identify measurement gaps and propose data-driven optimization plans • Knowledge of Google Merchant Center is a plus • Consultative profile and strong communication skills for client and cross-functional interaction

🏖️ Benefits

• Meal allowance and/or food voucher on the Ticket Flex card (no payroll deduction) • Transport allowance or mobility assistance (no payroll deduction) • Wellhub for physical, mental health and wellbeing support • MetLife life insurance • Creditas (salary advance, special conditions for loans and purchases at the Creditas Store) • Bracov pharmacy agreement • Access to SESC • SulAmérica – Health and Dental plans • Paraná Clínicas – Health plan • Dental Uni – Dental plan • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers • Pet leave – one day off in case of adoption • Pilot Hunter – referral program with a reward when a referral is hired • Hybrid model for employees in Curitiba and São Paulo, with office presence 3x per week • Birthday day off • Anniversary day off • Reset day • Flexible working hours, with the option to start between 08:00 and 10:00 and finish between 17:00 and 19:00 • Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, varying by seniority • Monthly 1:1s with leadership • IDP (Individual Development Plan) • Structured performance reviews • Internal recruitment

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