Senior Digital Media Analyst – English

🕒 5 days ago

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GhFly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📱 Media

🤝 B2B

🤖 Artificial Intelligence

Media • B2B • Artificial Intelligence

GhFly is a data-driven performance marketing agency that combines data, technology, creativity and consulting to help brands grow. The company offers services across data, media & tech, CRM & marketing automation, content & creative, and strategic consulting, using proprietary methodologies and AI-enabled tools to optimize acquisition, personalization and revenue for clients. GhFly positions itself as a MarTech leader serving enterprise and mid-market clients with measurable, performance-focused digital strategies.

📋 Description

• Plan, structure, and execute paid digital media campaigns (Google Ads, LinkedIn Ads, Content Syndication) aligned with ABM strategies. • Develop and implement media strategies for Enterprise clients, focusing on generating qualified opportunities for long and complex sales cycles. • Configure and monitor measurement using tools such as Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag. • Act in a consultative manner with clients, translating business challenges into media tactics and elevating the strategic value perception of the project. • Continuously analyze performance data to identify bottlenecks, fix tracking issues, and propose ongoing optimization plans. • Produce quantitative and qualitative performance reports for clients, demonstrating measurement beyond media—such as attribution modeling and campaign incrementality results. • Lead technical meetings with clients to present actions, interpret results, and plan next steps.

🎯 Requirements

• Advanced/Fluent English. • Advanced knowledge of media channels (Google Ads, LinkedIn Ads, Content Syndication) and ABM strategies. • Knowledge of measurement and tracking, including Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag. • Basic experience with integrations between media platforms and CRM systems (HubSpot, Salesforce, Dynamics, Eloqua or similar), including offline conversion tracking and lead qualification. • Ability to structure strategies for Enterprise clients, considering long sales cycles, multiple decision-makers, ABM, and a focus on generating qualified opportunities (not just lead volume). • Analytical mindset to investigate performance issues, identify measurement failures, and propose data-driven optimization plans. • Knowledge of Google Merchant Center (feeds, diagnostics, and resolving disapprovals) is a plus. • Consultative profile with strong communication skills for interacting with clients and other teams, translating business challenges into media strategies.

🏖️ Benefits

• Meal allowance and/or grocery allowance via Ticket Flex card (no deduction); • Transportation voucher or mobility allowance (no deduction); • Wellhub for physical, mental health and well-being support; • MetLife Life Insurance; • Creditas (salary advance, special loan conditions and purchases at Creditas Store without affecting credit card limit); • Bracov pharmacy agreement, valid at major pharmacy chains in Brazil; • Access to SESC, with benefits in education, wellness, tourism, culture and more. • Health and dental plans with different options to meet your needs: • SulAmérica – Health and Dental (national, with monthly contribution and no copayment); • Paraná Clínicas – Health (regional, with monthly contribution and no copayment); • Dental Uni – Dental (national, with monthly contribution and no copayment); • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples; • Pet leave – one day off upon pet adoption to enjoy time with your new companion; • Pilot Hunter – our referral program that rewards you when your referral is hired. • Hybrid model for those in Curitiba and São Paulo; office attendance 3x per week; • Birthday day off – one day off during your birthday month to enjoy as you wish; • Anniversary day off – one day off to celebrate your work anniversary as you prefer; • Reset day – flexibility to use accrued hours from the time bank in a planned way; • Flexible work time – option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands, and alignment with leadership; • Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, depending on seniority. • Growth happens with clarity, continuous support and regular feedback. Professional development is part of daily life, with structured spaces for learning and progression. • Monthly 1:1s with leadership focused on alignment, feedback and development; • Individual Development Plan (PDI) built with leadership support, guiding next steps and continuous growth; • Structured evaluations combining self-assessment, leadership feedback and strategic alignment; • Internal recruitment, encouraging growth from within the company.