Product Marketing Manager, Radiotech

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Gismart

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 B2C

🧘 Wellness

📱 Media

B2C • Wellness • Media

Gismart is a mobile app developer that creates award-winning consumer apps across health, wellness, utilities, and music. The company reports more than 1 billion downloads worldwide and 30+ million monthly active users, and states a mission to make personal wellness more accessible through easy-to-use interactive technology. Gismart focuses on B2C mobile experiences that encourage healthy habits and provide music and utility apps for a broad consumer audience.

📋 Description

• Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle. • Own and report CR2Pay and predicted LTV as core KPIs. Design, launch, and interpret A/B tests grounded in product/user hypotheses (not just cosmetic tests). • Personalize and tailor funnels by user segment/intent. • Manage web funnel infrastructure across 2 web-builders (Web2Wave, Funnel Lab), coordinating technical implementation with front-end/back-end developers. • Own and continuously improve email marketing communications (consent, lifecycle, win-back, and cancellation flows) in collaboration with the email marketer. • Collaborate closely with creative producers on funnel creative/copy and with UA on landing/funnel alignment to acquisition channels. • Maintain and expand internal documentation (funnel logic, test history, checklists) in collaboration with other PMMs. • Balance CR/monetization gains against product value and trust — flag and reject “suspicious” or manipulative mechanics.

🎯 Requirements

• 2+ years in Product Marketing / Growth / CRO for web funnels or subscription products. • Proven track record of measurable core-metric uplifts (CR2Pay, LTV, ARPU) tied to specific, documented hypotheses — not just “ran tests.” • Hands-on experience with web funnel builders (Web2Wave, Funnel Fox, ClickFunnels, Unbounce, or similar) or comparable no-code/low-code funnel infrastructure. • Working knowledge of A/B testing methodology: hypothesis design, statistical significance, segmentation, sequential/parallel test management. • Experience with email/CRM lifecycle tools (Reteno or similar) — consent flows, triggered sequences, win-back, cancellation. • Comfortable working directly with developers on funnel/checkout implementation (API-level understanding is a plus, not required to code). • Strong command of analytics/tracking tools: Amplitude, GA4, AppsFlyer, or equivalent. • Hands-on experience using AI coding assistants (Claude, ChatGPT, or similar) to build, debug, or modify funnel/landing page code, scripts, or automations. • English sufficient for cross-functional and international team communication.

🏖️ Benefits

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs. • Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace. • Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday. • Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year. • 100% Sick Leave Compensation • Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs. • Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools. • Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses. • Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart. • Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.