Business Analyst

🕒 May 19

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Global University Systems

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2003

📚 Education

👥 B2C

Education • B2C

Global University Systems is a global network of higher education institutions that delivers accessible, digital-first and industry-relevant learning across a wide range of disciplines. The group operates and partners with universities and educational platforms to offer thousands of courses, a large student and alumni base, and a strong research focus that keeps curricula current; it emphasizes sustainability and social impact through ESG initiatives and global partnerships. Global University Systems supports student recruitment and professional outcomes through academic and recruitment partnerships while maintaining a presence across campuses and online.

📋 Description

• Work closely with Marketing, Sales, CRM, and Tech teams to understand business requirements and process challenges. • Gather, analyze, document, and validate functional and technical requirements for marketing and sales automation initiatives. • Create BRDs, user stories, workflows, process maps, and functional specifications. • Translate business requirements into clear implementation tasks for developers and technical teams. • Identify process improvement opportunities and recommend automation solutions. • Support projects related to: Marketing automation workflows, Lead management and nurturing, CRM integrations (Marketing/ Sales), Sales automation processes, Campaign tracking and reporting, Chatbots and AI-driven marketing tools. • Coordinate with internal stakeholders and external vendors to ensure successful project execution. • Assist in UAT planning and deployment activities. • Perform first-level QA testing for all marketing automation and sales automation developments. • Identify bugs, issues, and inconsistencies before release. • Document defects clearly and coordinate with developers for fixes. • Conduct regression testing after fixes and enhancements. • Maintain detailed project documentation, process flows, test cases, and release notes. • Track project progress, risks, dependencies, and testing outcomes. • Prepare reports and updates for stakeholders and management.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or related field. • 3+ years of experience as a Business Analyst, preferably in Marketing Technology, CRM, or Automation projects. • Experience with Salesforce, Marketing Cloud, HubSpot, or similar platforms. • Experience working with automation workflows, APIs, integrations, and digital processes. • Knowledge of QA/testing methodologies and defect tracking. • Strong analytical and problem-solving skills. • Excellent communication and stakeholder management abilities. • Ability to manage multiple projects simultaneously. • Strong documentation and organizational skills. • Familiarity with Agile/Scrum methodologies (preferred). • Understanding of lead lifecycle management and campaign operations (preferred). • Basic SQL or reporting knowledge (advantage). • Experience with AI tools, chatbots, or integration platforms (plus).

🏖️ Benefits

• Equal opportunity employer, committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.