Director, Global Alliance & Partnerships

🕒 4 days ago

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GN Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1869

📡 Telecommunications

🤖 Artificial Intelligence

Telecommunications • Consumer Electronics • Artificial Intelligence

GN Group is a global leader specializing in audio solutions and hearing aids, operating under the brand names Jabra and SteelSeries among others. The company is focused on providing innovative technology solutions inspired by people, with a strong emphasis on sustainability and corporate responsibility. GN Group's business encompasses consumer electronics, professional audio equipment, and telecommunication systems, with an emphasis on integrating artificial intelligence to enhance human interaction. The group provides cutting-edge products such as gaming audio devices and next-generation hearing aid technology, aiming to bring people closer through superior sound and connectivity solutions.

📋 Description

• Set the strategy (and make it real) • Define the global vision and direction for how partner/alliance marketing drives demand to, with, and through our ecosystem. • Lead the development and execution of global partner GTM plans, and then either execute via direct team or enable further regional Marketing teams to activate them effectively. • Build scalable, repeatable programmes that can be localised while staying consistent in message and quality. • Lead the shift from UC partner marketing (today) to AI ecosystem growth. • Drive joint GTM, demand and storytelling • Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google ) that drive awareness, enablement and demand. • Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital), ensuring a consistent “one voice” across the ecosystem. • Work with the global brand/content team to create messaging that’s fresh, simple, differentiated , and built to inspire partner sellers and customers. • Operate like a business owner (MDF, metrics, performance) • Own partner marketing investment strategy, including Market Development Funds (MDF) governance, planning, execution and ROI measurement. • Proactively seek and secure investments from Alliances and other Partners. • Define annual goals and KPIs, cascade them regionally, and build a performance rhythm that turns data into decisions. • Drive continuous improvement in programme structure and execution agility, reducing complexity and increasing impact. • Lead through influence (matrix leadership) • Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics and regional marketing, delivering outcomes in a highly matrixed environment. • Coach and mentor a matrix alliance marketing team—raising the bar on execution quality, accountability and partner-centric thinking.

🎯 Requirements

• Proven experience working with alliance partners such as (but not limited to) Microsoft, Zoom and Google at regional or global level. • Significant experience leading partner or alliance marketing programmes in B2B, covering GTM strategy, joint campaigns, enablement & events. • Strong capability in securing and allocating MDF / co-marketing fund management , performance tracking and ROI storytelling. • Experience of building new funding models, beyond MDF, is desirable. • Demonstrable success driving partner GTM alignment & executing joint plans with executive-level partner stakeholders to drive growth and/or efficiencies. • Exposure to AI and Agentic AI in marketing & GTM context. • Comfort operating as a data-driven decision-maker with business/financial management skills. • Strong analytical and research orientation; curious, commercially sharp, and able to quantify opportunities.

🏖️ Benefits

• Flexible working whenever possible • Trust our people to get the job done • Inclusive recruitment process