Paid Social Media Manager

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🕒 March 24

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Technology

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. • This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. • You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. • You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns. • You’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.

🎯 Requirements

• 3–5 years of hands-on paid social experience (agency experience strongly preferred) • Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands • Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn • A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level • Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations • Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency • Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations • Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance • Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus) • Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows) • Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems

🏖️ Benefits

• Professional development • Flexible work arrangements