Consumer Research Manager

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🔥 0 minutes ago

🌐 Cyprus, Georgia, +4 more countries – Remote

🇨🇾 Cyprus – Remote 🇬🇪 Georgia – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇷🇸 Serbia – Remote 🇱🇻 Latvia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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GoMining

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

₿ Crypto

Consulting • Marketing • Crypto

GoMining is a digital mining platform that enables users to earn daily Bitcoin rewards through unique digital miners generated at the time of purchase. Users can manage their miners directly from their mobile phones, benefiting from verified data centers while having full control over their mining operations and rewards. The GoMining ecosystem also features a marketplace for trading miners and offers educational resources to help users maximize their earnings in the cryptocurrency space.

📋 Description

• Build and own the consumer research programme, including market sizing, segmentation, usage and attitudes, brand health tracking, and brand lift • Establish brand and category baselines for awareness, consideration, differentiation, trust, and barriers by market and segment • Run concept, proposition, messaging, and creative testing for brand and go-to-market launches • Own audience segmentation and marketing personas • Conduct qualitative research such as user interviews, focus groups, and community listening • Manage research vendor relationships, briefs, scope, cost, and quality control • Combine attitudinal research with behavioural and performance data to explain findings • Track the competitive and category landscape • Turn research findings into actionable recommendations and decisions • Build a measurement framework for verifying brand and marketing OKRs quarter over quarter • Report directly to the CMO and collaborate with the Brand Director on brand strategy

🎯 Requirements

• 5+ years in consumer insights, market research, or brand strategy • Hands-on experience running brand health trackers and usage-and-attitudes studies • Experience writing research questionnaires • Strong quantitative skills in sampling, significance, and weighting • Genuine qualitative research skills • Experience managing and briefing research agencies • Ability to translate data into recommendations and defend them with commercial leaders • Experience with multi-market research and comparability challenges • Experience building an insights function from zero • Fluent English • Nice to have: crypto, fintech, or investment-product category experience • Nice to have: familiarity with product analytics tools and collaboration with data teams

🏖️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage) • Work-life fit: remote or hybrid format with flexible hours across international teams • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards • Team culture: retreats in international locations (for example, company apartments in Cyprus)