Global Paid Search, Social Media Manager

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X. • Translate client objectives and communication strategies into effective search and social campaign recommendations. • Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans. • Make activation and investment decisions based on client goals, audience insights, customer journeys, and campaign performance. • Manage performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio. • Use client, platform, and proprietary data to refine targeting, adjust media investments, and identify opportunities for campaign expansion. • Apply a test-and-learn approach to creative, audiences, keywords, bidding, placements, and campaign structure. • Oversee the full campaign lifecycle, including setup, trafficking, optimization, troubleshooting, reporting, forecasting, and billing. • Ensure brand safety, fraud prevention, tracking accuracy, and data-quality transparency across campaigns. • Support audits of prospective and existing client search and social accounts. • Develop comprehensive paid search and social activation plans aligned with each client’s business goals and customer journey. • Anticipate client needs and provide proactive, data-informed recommendations. • Present campaign performance, analysis, and insights clearly to clients and internal stakeholders. • Explain platform strategies, investment decisions, results, and optimization recommendations in accessible business terms. • Build trusted client relationships through responsive communication, reliable execution, and strategic guidance. • Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience across channels. • Work closely with media planning teams to manage campaign delivery and provide ongoing optimization recommendations. • Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines across internal and client teams. • Contribute search and social expertise to broader media planning and business-review discussions. • Support and mentor junior team members by sharing platform knowledge and activation best practices. • Help establish and refine paid search and social activation standards and best practices. • Stay current on platform changes, privacy developments, measurement capabilities, emerging technologies, and industry trends. • Identify new platform features, buying strategies, and testing opportunities that could improve client outcomes. • Participate in professional development and contribute meaningfully within areas of subject-matter expertise.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field preferred. • Three or more years of hands-on experience managing paid search and paid social campaigns. • Experience working in direct-response, commerce, performance marketing, or growth-focused environments. • Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X. • Solid understanding of campaign setup, trafficking, keyword and audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing. • Knowledge of measurement strategy, conversion tracking, pixels, attribution, and how different media channels influence consumer behavior. • Experience analyzing and visualizing campaign data using tools such as Google Analytics, Looker Studio, Skai, or Tableau. SQL experience is a plus. • Strong analytical and problem-solving skills with the ability to turn performance data into clear recommendations. • Excellent client communication and presentation skills. • Proven ability to manage multiple campaigns, platforms, priorities, and deadlines. • Collaborative approach and experience working effectively across disciplines and teams.

🏖️ Benefits

• We are only accepting candidates outside of the US. Please only apply if you reside outside of the US. Priority for those who live in Brazil, Colombia, Mexico, and Peru.