Marketing Specialist

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GP Strategies Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1966

📚 Education

👥 HR Tech

🤝 B2B

Education • HR Tech • B2B

GP Strategies Corporation is a global talent transformation and learning services company that helps organizations improve workforce performance through integrated consulting, managed learning services, content design and development, training delivery, and learning technology. The firm combines human expertise with AI-driven tools to deliver custom upskilling, leadership development, technical training, and enterprise technology adoption programs for large organizations across industries. GP Strategies provides consulting on organizational learning, AI readiness and implementation, and operates learning platforms and services to support long-term workforce capability and performance.

📋 Description

• Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms) • Develop and optimize audience targeting, ad copy, and creative assets • Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn) • Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting • Monitor and optimize campaign performance daily • Manage tracking (attribution), UTMs, and attribution for accurate reporting • Deliver weekly performance insights and recommendations • Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure • Run A/B tests across ads, landing pages, and email campaigns • Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team • Coordinate with content and web teams on landing pages and CMS updates • Support ABM initiatives, including account targeting and campaign execution

🎯 Requirements

• 3–5 years of experience in B2B digital marketing or demand generation • Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns • Strong HubSpot experience (email, workflows, segmentation, lifecycle management) • Data-driven mindset with experience in reporting tools (Power BI or Looker Studio) • Familiarity with AI tools for marketing optimization • Advanced English (C1+) with strong B2B copywriting skills • Ability to translate strategic messaging into campaign execution • Bachelor’s degree in Marketing, Business, Communications, or related field • Google Ads and LinkedIn certifications • Experience with ABM platforms (Demandbase, 6sense, Apollo.io) • CRM experience (HubSpot, MS Dynamics) • Knowledge of GA4 (Google Analytics) or GTM (Go-to-market) • Experience with Power BI or Looker Studio dashboards • Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus

🏖️ Benefits

• 100% remote work with global collaboration • Exposure to international teams and Fortune 500 clients • Direct impact on revenue and pipeline growth • Long-term career development opportunities • Collaborative environment balancing strategy and execution