Senior Manager, Destination Digital Marketing

October 26

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Granicus

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Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

📋 Description

• Lead teams to execute digital marketing campaigns with a focus on quality, timeliness, and performance. • Develop and manage workflows, processes, and documentation to ensure consistency and scalability. • Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and ROI. • Collaborate with cross-functional teams including the broader Granicus Experience Group leadership team and Granicus teams across GTM, Product, and Implementation to ensure seamless delivery. • Maintain high standards of quality control across all deliverables and client-facing outputs. • Support scoping and drive resource allocation for customer projects. • Own and lead strategy and execution in one or more core areas such as Email Marketing, Audience Growth, Web Content, SEO, AI Optimization, Human-Centered Design, and Paid Media. • Stay current with digital trends and apply insights to improve campaign effectiveness. • Partner with analytics teams to translate data into actionable insights and recommendations. • Lead and mentor junior team members and contribute to a culture of learning and excellence. • Provide direction on hiring, onboarding, and professional development within the destination experience teams. • Collaborate with the Senior Director on strategic planning and innovation initiatives. • Collaborate with the Government Experience leaders to ensure operational efficiencies, including resourcing, project management, and team utilization. • Represent digital marketing functions in internal meetings, customer engagements, and speaking opportunities, as needed. • Foster a culture of collaboration, accountability, and innovation. • Ensure on-time and on-budget delivery of all projects and initiatives.

🎯 Requirements

• 5+ years of experience in digital marketing, with demonstrated success in one or more core capability areas. • Proven track record of managing and optimizing digital campaigns across multiple channels. • Experience working with cross-functional teams and managing multiple projects simultaneously. • Excellent communication, organizational, and analytical skills. • Ability to travel 20–30% for client meetings, industry events, and team collaboration. • Expertise in digital marketing including SEO, PPC, display, mobile, email, and social media. • Experience with leisure, tourism, and event marketing for destinations preferred. • Exceptional communication, presentation, and facilitation skills. • Strong analytical, organizational, and project management capabilities. • Ability to travel 20–30% for customer meetings, industry events, and speaking engagements.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.