Greenlight
201 - 500 employees
Founded 2014
💳 Fintech
📚 Education
👥 B2C
💰 $260M Series D on 2021-04
Fintech • Education • B2C
Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.
Growth Marketing Manager, Conversion – Experimentation
🕒 March 30
🇺🇸 United States – Remote
💵 $105k - $145k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Growth Marketing
🦅 H1B Visa Sponsor
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Greenlight
201 - 500 employees
Founded 2014
💳 Fintech
📚 Education
👥 B2C
💰 $260M Series D on 2021-04
Fintech • Education • B2C
Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.
📋 Description
• Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses • Prioritize tests using impact/effort/confidence frameworks • Document experiment learnings to inform product, marketing, and lifecycle strategy • Own onsite product merchandising strategy across web and Amazon storefronts • Optimize how financial products and plans are presented, compared, and prioritized • Test plan positioning, pricing presentation, bundling, and anchoring strategies • Improve product comparison frameworks to reduce decision friction • Refine value proposition messaging for different audience segments and traffic sources • Collaborate with product and pricing teams on offer structure and onsite optimizations • Design seamless transitions from marketing pages into registration and KYC flows • Reduce friction between onsite conversion and account creation • Optimize multi-step signup experiences and form completion rates • Improve mobile-first conversion experiences • Ensure compliance and trust signals are integrated without negatively impacting conversion • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
🎯 Requirements
• 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles • Experience in fintech, financial services, or regulated industries preferred • Proven track record increasing conversion rates through experimentation and UX optimizations. • Hands-on experience managing MarTech stacks and marketing tracking implementations • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce • Experience overseeing Amazon storefronts and product listing page optimizations
🏖️ Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups
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