Managing Director – Retail Media, AdTech

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3 days ago

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GroundTruth

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SaaS • B2B • Media

GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.

201 - 500 employees

Founded 2009

☁️ SaaS

🤝 B2B

📱 Media

📋 Description

• Manage a team of 3-6 sellers responsible for driving revenue by generating new business through prospecting, managing and growing existing accounts • Direct, train, lead and motivate the team that will engage with agencies and direct clients • Develop strategic account plans to grow assigned territory, vertical and account lists • Enable the team to identify, source, pitch, define, negotiate, close and manage mobile advertising revenue • Educate the sales team, as well as the marketplace, about advanced mobile-location media technology and solutions • Establish sales objectives by forecasting and developing annual sales quotas for sellers within the territories based on account/agency knowledge and past spending • Build quarterly attack/strategy plans with each individual seller that are measurable, attainable and actionable • Develop career pathing guidelines that allow sellers to have a clear vision in what needs to be done in order to get to the next phase of their career • Train, mentor, counsel and discipline employees in order to stay on plan for the year and hit company goals • Lead negotiations to build larger agency and client partnerships. • Develop deep relationships with senior leadership and executives at agencies and direct clients • Communicate team needs to senior-level leadership and executives in order to maintain a high-level of morale • Expertly communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.) • Contribute to the products’ GTM strategy and product roadmap by providing market insight and client feedback to the respective teams • Represent GroundTruth through thought-leadership opportunities at conferences (panel participant, moderating round-tables, speaking engagements) and agency-wide education/leadership sessions • Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the entire sales team and broader company

🎯 Requirements

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field and advanced degree preferred, but not required • 5-7 years active sales and/or may consider multiple years relevant experience at a media sales company with a proven track record of success as an individual contributor and/or player-coach and at least 2 years managing a successful sales team • Strong network of agency and client-direct contacts throughout territory and beyond • Expert communication skills (in-person/on-the-phone presentations, email and general day-to-day in the office and with clients) – ability to pitch to all levels and audience sizes in any environment • Expert-level understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.) • Deep understanding of location-based data, how it sourced, differentiators among major players and various ways of activating against it across all platforms • Strong understanding of forecasting revenue and building a plan to attain goals • Technical Skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar

🏖️ Benefits

• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay