Senior CRM Manager

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🕒 February 27

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Growe Talents

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🎮 Gaming

Recruitment • Gaming

Growe Talents is a recruitment agency specializing in the iGaming sector, focused on matching ambitious professionals with roles that drive both personal career growth and business performance. Born from the expert recruitment team at Growe, the company connects talent with opportunities across functions such as software development, CRM, marketing, content, and risk, and emphasizes meaningful matches based on skills, values, and growth potential. Growe Talents also promotes global opportunities, performance-driven rewards, and benefits aimed at supporting candidates and clients in a fast-paced, innovative industry.

📋 Description

• Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.) • Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers • Support full player lifecycle activities (acquisition activation, retention, reactivation) • Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns) • Design and execute A/B tests to optimize engagement, conversion, and retention metrics • Monitor daily campaign performance and conduct regular auditing of CRM activities • Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics) • Generate reports and provide actionable insights to improve CRM performance across both verticals • Process and prioritize requests from internal stakeholders • Collaborate closely with Product teams during new GEO launches and feature rollouts • Formulate requirements for CRM enhancements and refine existing processes • Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar)

🎯 Requirements

• 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook) • Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies • Proven experience in segmentation and personalized communication strategies • Practical experience with CRM automation platforms (Optimove, Smartico, Customer.io or similar) • Strong analytical skills with the ability to extract actionable insights from large datasets • Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.

🏖️ Benefits

• Health & Wellness Focus • Global Medical Coverage • Growth Opportunities • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.) • Performance-Driven Rewards • Dynamic Work Environment