Senior CRO Specialist – Direct Response

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏳ Contract/Temporary

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Grupo Fênix

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🛍️ eCommerce

🧘 Wellness

Marketing • eCommerce • Wellness

Grupo Fênix is a Brazilian company specialized in direct response marketing that operates internationally, particularly in the commercialization of nutraceuticals and digital products. The firm focuses on performance-driven services including high-production-value offer creation (often in partnership with American studios), media buying and traffic management (YouTube and native ads), affiliate program operations, and design and optimization of high-ticket sales funnels with continuous backend testing. Grupo Fênix also provides conversion-focused copywriting, ad production and editing, and sales messaging strategies for health niche experts. The company reports around 100 team members and promotes verticals such as erectile dysfunction, weight loss, prostate health, memory, neuropathy, vision, fungal infections, and diabetes.

📋 Description

• Analyze funnels, pages, offers, and user journeys with a focus on increasing conversion rates • Develop optimization hypotheses based on data and user behavior • Plan, prioritize, and track A/B tests and ongoing experimentation • Identify bottlenecks and opportunities across pages, checkout, upsells, downsells, and other funnel stages • Monitor performance metrics and turn data into actionable initiatives • Collaborate closely with the Copy, Design, Development, Traffic, and Data teams • Create briefs and implementation guidelines for improvements • Document tests, results, and learnings • Identify winning patterns and support their replication and scaling across different funnels

🎯 Requirements

• Solid experience in CRO, Growth, Performance Marketing, or conversion optimization • Hands-on experience with A/B testing • Strong analytical skills and strategic thinking • Knowledge of conversion and funnel performance metrics • Investigative, organized, and results-oriented mindset • Ability to work effectively in multidisciplinary teams • Experience in Direct Response (a plus) • Experience working with international operations (a plus) • Knowledge of copywriting and persuasion principles (a plus) • Experience with heatmaps, session recordings, and user behavior analytics tools (a plus) • Familiarity with paid media and its relationship to conversion (a plus)

🏖️ Benefits

• 100% remote • Contractor engagement (PJ)