Analyst II – Trade Marketing Strategy, B2B

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Grupo Boticário

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

💄 Beauty

🛒 Retail

🧘 Wellness

Beauty • Retail • Wellness

Grupo Boticário is a leading Brazilian beauty company founded in 1977 that emphasizes innovation in beauty solutions while promoting love and inclusivity. The company offers a diverse portfolio of beauty products, including skincare, makeup, and wellness items, while also championing entrepreneurship and social impact through its foundation and various initiatives. Grupo Boticário is recognized for its commitment to sustainability, accessibility, and high-quality products, making it one of the largest beauty platforms in Latin America.

📋 Description

• Plan and structure visual communication guidelines and execution materials for priority B2B channels (Pharmacy, Perfumery, Department Stores and Grocery/Food), ensuring correct direction for frontline teams. • Strategically connect the essence of the portfolio brands with the business’s future vision, translating branding concepts into robust, actionable retail execution plans. • Monitor and govern the brand-level budget breakdown, ensuring investments are allocated effectively and generate value for the ecosystem. • Ensure governance of the execution schedule for in-cycle and out-of-cycle projects between creative and production teams, conducting strategic analysis of channel requests. • Analyze projects and materials applying ROI and Payback concepts to support strategic rationales and optimize the area’s P&L. • Monitor the market and competitors, cross-referencing sell-out performance data with consumer behavior to refine future waves of materials planning. • Consolidate post-mortem reports focused on financial efficiency and brand impact, ensuring continuous improvement of planning rituals.

🎯 Requirements

• Holistic perspective, strong organizational and planning skills, collaborative mindset, high adaptability, proactive attitude, and excellent communication. • Innovative mindset and ease operating in dynamic environments with continuous cross-functional interaction. • Ability to connect brand-building concepts with the channel’s business and commercial objectives. • Knowledge of ROI and Payback metrics applied to Trade Marketing / Brand Activation projects. • Intermediate to advanced proficiency in Google Workspace tools (Sheets and Slides).

🏖️ Benefits

• Here, your health is a priority • Medical and dental plans • Medication assistance • Health allowance for family members • Free psychotherapy sessions • Telemedicine and second medical opinion • Free flu vaccination • Health and wellness programs • For your nutrition • Meal allowance or local restaurant voucher (depending on work model) • Food allowance • Holiday (Christmas) food voucher • Ensuring well-being and quality of life in all aspects of life • Gym and fitness studio plan • Home office allowance (hybrid and remote work models) • Pet health plan • Birthday day off • Up to 40% discount on our products • Employee associations (partnerships and agreements, multi-brand store, TotalPass gyms, courses and much more!) • Travel and accommodation program • For the family, our most precious asset • Childcare support • Child nutrition credit • Babysitter allowance • School supplies allowance • Legal, psychological and social counseling • Support for non-traditional parents • Extended parental leave (180 days for mothers and 120 days for fathers) • Mobility for your on-site commute • Commuter benefits and parking (hybrid and on-site models) • Security for protection and financial peace of mind • Life insurance • Bereavement support for the loss of parents • Private pension plan • Payroll-deductible loans