Growth Marketing Manager

🕒 June 12

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Guest Services, Inc.

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1001 - 5000 employees

Founded in 1917, Guest Services, Inc. has worked tirelessly to earn the reputation as the premier private hospitality management company and National Park Service concessionaire in the US. Guest Services, Inc. takes great care and pride in providing best-in-class services across a wide variety of client sites including hotels, resorts, luxury condominiums, government and business dining facilities, state and national park recreation, museums, conference centers, senior living centers, health care systems, school and university dining facilities, specialty retail stores, and full-service restaurants. The Fairfax, Virginia-based company and its subsidiaries employ in excess of 3,000 team members at more than 250 facilities, which welcome more than 35 million guests annually across the United States.

📋 Description

• Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend • Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach • Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT • Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models • Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency • Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership • Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization • Maintain brand consistency and voice across all campaigns, content, and communications • Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field • 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results • Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz • Proficiency with creative tools such as Canva and Adobe Creative • Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers • Demonstrated experience applying AI tools to achieve marketing goals • Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact) • Strong writing and editing skills with experience producing recurring communications or publications • A test-and-learn mindset with comfort presenting data and insights to senior stakeholders • Strong organizational skills and the ability to manage multiple priorities and deadlines.