CRM & Lifecycle Marketing Analyst – B2B

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Gympass

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🧘 Wellness

🤝 B2B

☁️ SaaS

💰 $5.4M Venture Round on 2021-12

Wellness • B2B • SaaS

Gympass is a comprehensive corporate wellness platform that connects employees with a variety of fitness, mindfulness, nutrition, and sleep resources through flexible and cost-effective subscription plans. Offering access to a vast network of gyms, studios, virtual personal trainers, and wellness apps, Gympass is designed to enhance employee wellbeing and improve productivity, retention, and healthcare cost outcomes for businesses. By enabling companies to provide holistic wellness options, Gympass fosters healthier workplace environments and supports employees in maintaining balanced lifestyles both at work and at home.

📋 Description

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives. • Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies. • Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact. • Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization. • Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements. • Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy. • Develop marketing assets including landing pages and email templates to support demand generation efforts. • Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights. • Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience. • Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

🎯 Requirements

• A marketing professional with experience in CRM, lifecycle marketing, growth marketing, or marketing automation within B2B environments. • Deep hands-on experience with RD Station (mandatory). Knowledge of Pipedrive is a strong plus. • Proven experience designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, performance optimization, and demand generation initiatives. • Hands-on experience creating and managing landing pages, email templates, and other digital assets to support B2B campaigns. • Proven experience leading end-to-end webinar programs, including planning, stakeholder coordination, promotion, execution, and post-event analysis as part of a broader demand generation strategy. • Strong experience partnering with Commercial, Sales, and Product Marketing teams, translating business needs into scalable CRM initiatives. • Excellent project management, stakeholder management, and analytical skills, with experience building reports to drive continuous improvement. Solid Google Analytics experience is mandatory. • An exceptional communicator with strong email copywriting and design skills, with experience creating high-performing customer communications within established templates and brand guidelines. • Fluent in English and comfortable collaborating with global stakeholders (will work directly with the Italy market). • A self-starter who thrives in fast-paced environments, leverages AI tools to improve productivity and quality, and takes ownership from strategy through execution. • Curious about and experienced with AI tools (such as Claude, ChatGPT, or Gemini) — you go beyond basic usage and apply them critically and intentionally across all stages of your work, from strategic planning to copy refinement and results analysis.

🏖️ Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. • A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. • Health, dental, and life insurance. • As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. • Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. • It’s important to take time away from work to recharge. Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! • Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. • Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. • You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.