CRM Manager

🕒 September 3

🌐 Ukraine, Poland – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 29%

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Logo of Gypsy Collective

Gypsy Collective

11 - 50 employees

Founded 2020

🎯 Recruiter

🏪 Marketplace

📣 Marketing

Recruitment • Marketplace • Marketing

Gypsy Collective is a roaming talent and partnerships collective that connects independent digital and performance-focused talent with brands and companies across 20+ markets. They position themselves as a performance-first partner that builds digital teams, facilitates brand partnerships, and runs events to create real-world connections and market access. Born to close the gap between businesses and the people who scale them, Gypsy emphasizes speed, partnership, and outcomes over volume, and has operated consistently for five years.

📋 Description

• Set up, launch, and analyze CRM campaigns, including daily, weekly, themed, and holiday campaigns • Create and execute monthly promotional plans • Create and optimize automated communication flows, including triggers, welcome flows, and lifecycle logic • Manage email, push, SMS, onsite, in-app, and messenger communications • Segment users by lifecycle stage, gaming behavior, and payment behavior • Collaborate with designers and content managers on creatives and campaign texts • Contribute to campaign KPI setting and adjustment, including OR, CTR, CR, retention, and reactivation • Work closely with VIP, Promo, BI, Product, Content, and Support teams • Participate in quarterly CRM roadmap planning • Prepare campaign reports and presentations • Collect and implement player feedback with CS and VIP teams

🎯 Requirements

• 3+ years of experience as a CRM Manager in Gaming • Understanding of key retention metrics and strong analytical skills • Knowledge of structures and mechanics of personalized communication • Experience building automated and trigger-based campaign flows • Confident user of Customer.io, Braze, Smartico, or similar platforms • Copywriting skills with AI and basic HTML for email templates • Experience working with Tier 1 markets is a plus • English proficiency at Upper-Intermediate level or higher; team communication is in English

🏖️ Benefits

• Flexible payment options: choose the method that works best for you • Bonuses for holidays, B-day, work milestones and more • Courses and certifications covered • Career growth opportunities • Benefit cafeteria: sports, language courses, therapy sessions, and more • Team-building events and industry conferences • New laptops and essential peripherals such as monitors and headphones • Flexible start time at 9, 10, or 11

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