Promo Manager

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Gypsy Collective

11 - 50 employees

Founded 2020

🎯 Recruiter

🏪 Marketplace

📣 Marketing

Recruitment • Marketplace • Marketing

Gypsy Collective is a roaming talent and partnerships collective that connects independent digital and performance-focused talent with brands and companies across 20+ markets. They position themselves as a performance-first partner that builds digital teams, facilitates brand partnerships, and runs events to create real-world connections and market access. Born to close the gap between businesses and the people who scale them, Gypsy emphasizes speed, partnership, and outcomes over volume, and has operated consistently for five years.

📋 Description

• Develop promotional campaigns, including concepts, bonuses, mechanics, and target segments • Create and manage the promotional calendar • Design tournaments and in-game events, including mechanics, eligibility requirements, prize pool calculations, and prize distribution • Select relevant offers for different player segments and cohorts • Plan communication campaigns with CRM, Content, and Design teams • Run A/B tests and conduct post-campaign analysis • Evaluate bonus economics, issuance, and promotional effectiveness • Prepare performance reports and recommendations to optimize promotional mechanics

🎯 Requirements

• 1–2 years of experience in iGaming as a Promo, CRM, or Retention Manager • Hands-on experience with gamification, loyalty programs, missions, tournaments, and other player engagement mechanics • Solid understanding of wagering requirements, cashback, free spins, loyalty programs, tournaments, jackpots, and lotteries • Understanding of bonus economics, bonus issuance, and the impact of promotions on business performance • Strong knowledge of iGaming metrics, including GGR, NGR, bonus cost, retention, conversion, ARPU, and LTV • Ability to work with analytics dashboards and turn data into actionable insights • Experience briefing and coordinating with cross-functional teams

🏖️ Benefits

• Flexible payment options: choose the method that works best for you • Bonuses for holidays, B-day, work milestones and more • Courses and certifications covered • Career growth opportunities • Benefit cafeteria with sports, language courses, therapy sessions, and more • Team-building events and industry conferences • New laptops and essential peripherals such as monitors and headphones • Flexible start time: 9, 10, or 11

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