Content Distribution Manager

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Handoff

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

Handoff is a talent placement and staffing company that specializes in sourcing, vetting, and placing full-time, dedicated professionals from Latin America (LATAM) as cost-effective operators for US and global teams. They emphasize finding ‘operators’ who take ownership, are immediately productive, and require zero hand-holding. Handoff also offers go-to-market services including digital marketing, design, and development solutions, and provides a job-matching service for candidates seeking roles with innovative companies. Key claims include placements in about 21 days, candidates at roughly 80% less cost than US equivalents, and acceptance of top 1% of applicants.

📋 Description

• Receive content assets; format, schedule, and publish across assigned digital channels (LinkedIn primary, YouTube, Instagram, and additional platforms as identified) • Manage posting calendars, ensuring consistent cadence and optimal timing across time zones • Format content for platform-specific requirements (dimensions, copy length, hashtag strategy, etc.) • Coordinate posting across multiple channels to maximize reach and engagement • Adapt and repurpose content assets for different platforms while maintaining brand voice and messaging • Monitor and respond to comments, messages, and inquiries across all social channels in a timely manner • Engage authentically with audience members, fostering community and building relationships • Flag important conversations or customer inquiries to appropriate WorkRight teams • Maintain professional tone and brand consistency in all community interactions • Track engagement patterns to inform future content decisions • Monitor performance metrics across channels (reach, engagement, click-through rates, follower growth, etc.) • Compile regular performance reports for WorkRight leadership, highlighting wins, trends, and opportunities • Provide data-driven recommendations for content optimization and channel expansion • Identify underperforming content and successful formats to guide future creation • Track KPIs tied to campaign goals and business objectives • Own the execution strategy for assigned channels; make autonomous decisions about posting frequency, content mix, and timing • Evaluate new platforms and recommend expansion opportunities based on audience insights • Test new content formats and distribution approaches; report findings to leadership • Ensure all channels reflect current WorkRight messaging and brand positioning • Collaborate with Content Writer on format and medium preferences based on performance data • Work closely with the Content Writer to ensure asset flow and deadline alignment • Communicate with WorkRight leadership on channel performance, emerging opportunities, and resource needs • Coordinate with other teams (sales, customer success, leadership) on content needs or promotional pushes • Support webinar, podcast, and event promotion across social channels

🎯 Requirements

• 3+ years of social media management, content distribution, or digital marketing experience • Demonstrated ability to manage multiple social platforms simultaneously • Strong written communication skills and understanding of platform-specific voice and tone • Ability to create basic graphics or adapt templates • Experience with community management and audience engagement • Proficiency with social media scheduling and analytics tools • Data-driven mindset with ability to interpret metrics and provide actionable insights • Self-directed and organized; able to manage multiple deadlines and priorities • Familiarity with B2B marketing and/or compliance/legal industry a plus