Performance and Growth Analyst — Mid-level

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Hand Talk

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📚 Education

🌍 Social Impact

💰 $670k Seed Round on 2018-08

Education • Social Impact • Technology

Hand Talk is the largest Sign Language translation platform in the world, designed to enhance communication for deaf individuals. The platform, which includes a mobile app, offers tools for learning and translating Sign Languages such as ASL and Libras, promoting accessibility and inclusion in various environments. Awarded by the UN as the 'best social app in the world,' Hand Talk serves as a vital resource for individuals and businesses seeking to bridge communication gaps with the deaf community.

📋 Description

• Define strategy by objective (awareness, consideration, lead generation, MQL, SQL, pipeline and revenue attribution). • Build channel plans (Google Ads, Meta, LinkedIn, YouTube, Display/Programmatic), allocate budget by funnel stage and define test hypotheses. • Create briefs for the agency (or in‑house team) with goals, ICP target, messaging, assets, timeline and SLAs. • Ensure tagging (UTMs), campaign naming and tracking parameters are consistent. • Design and maintain automation flows (nurture, post‑conversion, re‑engagement, enterprise ICP nurture). • Manage database hygiene, segmentation and deduplication; ensure LGPD (Brazilian data protection law) compliance. • Operate scoring/lead grading aligned with MQL criteria → SLA with Sales (Pipedrive) and site/WordPress integration. • Run A/B tests and multivariate tests (creatives, offers, audiences, bids, landing pages, forms). • Conduct incrementality tests when applicable (geo tests, holdouts). • Maintain an experiments backlog with ICE prioritization (Impact, Confidence, Ease) and a biweekly cadence. • Build and maintain dashboards (Looker Studio) with views by channel, campaign and funnel (Lead→MQL→SQL→Sale). • Monitor and optimize CPL, CAC, ROAS, LTV, and MQL→SQL conversion rate. • Investigate drops and variations: traffic quality, offer/CTA, creative, landing page, sales response time, seasonality. • Co‑create high‑conversion pages and forms with Communications (UX writing, digital accessibility, performance). • Map funnel frictions and propose improvements (content, social proof, offers, chat, lead magnet, webhook, web‑to‑lead). • Maintain naming standards, UTMs, metrics dictionary and QA of events in GA4/GTM. • Weekly results ritual and strategic Marketing Reports (MRs) for leadership with actionable insights. • Monthly close by goals/OKRs and recommendations for the quarter. • Liaise with Comms/Content on offers, creatives and the editorial calendar with a performance focus. • Partner with Sales/SDR on SLA for speed/quality and ICP feedback. • Interface with Product/CS on activation, upsell and advocacy levers. • Light asynchronous daily check (pacing & anomalies). • Weekly meeting with agency/internal team for optimization. • Biweekly review of the experiments backlog (ICE prioritization). • Strategic Marketing Reports monthly, quarterly, semiannual and annual (insights, learnings, plans). • Quarterly Business Review with leadership (OKRs, budget, growth roadmap).

🎯 Requirements

• Experience managing paid media with a focus on B2B/B2B2C demand generation. • Experience with CRM/marketing automation (preferably RD Station). • Proficiency in GA4, GTM, event configuration and integrations. • Knowledge of attribution (data‑driven when available, comparative models) and basic understanding of incrementality. • Advanced Excel/Sheets (pivot tables, VLOOKUP/INDEX/MATCH, QUERY, charts) and Looker Studio. • Clear writing for executive reports and briefings. • Interest in diversity, inclusion and accessibility. • Curiosity. • Collaborative mindset. • Structured and action‑oriented. • Comfortable working in ambiguity and in early‑stage environments. • Focused on impact — not just output. • Analytical thinking and causal reasoning. • Accountability for goals and transparent communication. • Product mindset (value for the ICP before volume). • Cross‑functional collaboration. • Continuous curiosity and learning. • Solution‑oriented and autonomous profile.

🏖️ Benefits

• CLT employment contract: your security and all rights guaranteed from day one. • Caju Benefits Card (R$ 1,160.00): flexible balance to use for meals, groceries, home office, culture and mobility. • Remote work — work from anywhere in Brazil. • SulAmérica Health Plan. • SulAmérica Dental Plan. • SulAmérica Life Insurance. • Online consultations with specialists via Conexa Saúde — telemedicine. • Wellhub: resources to help you perform at your best. • Extended year‑end recess: enjoy an extended break to recharge during the holidays. • Birthday day off: a special day off during your birthday month. • Extended parental leave: support and time to build or grow your family. • Ongoing Professional Development: access to platforms like LinkedIn Learning plus an annual allowance for courses and training. Invest in yourself! • University partnerships: support through discounts and giveaways. • Brazilian Sign Language (Libras) training. • English Pass: English learning to continue your career development. • Work equipment provided as part of your onboarding kit.