Vice President, Patient Recruitment – Marketing

Job not on LinkedIn

November 21

Apply Now

Receive Emails with Similar Jobs

Headlands Research

WebsiteLinkedInAll Job Openings

Healthcare Insurance • Pharmaceuticals • Science

Headlands Research is a multinational integrated clinical trial site organization that focuses on large-volume recruitment and retention of diverse, inclusive populations through extensive site databases and physician partnerships. With over 5,000 clinical trials successfully completed and a dedicated team of clinical research professionals, Headlands Research is committed to advancing innovative medical therapies to improve lives in various therapeutic areas, including CNS, mental health, and vaccines.

201 - 500 employees

Founded 2018

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $2.9M Venture Round on 2022-05

📋 Description

• Develop and execute a multi-year patient recruitment and marketing strategy that supports organizational growth goals, including study enrollment, site performance, and market expansion. • Serve as the leader for all recruitment operations, marketing functions, and patient engagement services. • Partner with Operations, Business Development, Therapeutic Area Leaders and Sponsors to align recruitment strategy with study requirements and business priorities. • Build strong, trust-based relationships with site leadership teams to drive adoption of best practices and execution of recruitment strategies. • Lead continuous improvement initiatives to maximize enrollment efficiency, reduce timelines, and improve patient experience across all trials. • Oversee development and deployment of patient recruitment plans for all clinical trials, including recruitment projections, funnel modeling, and performance tracking. • Manage and optimize centralized recruitment team and call center, marketing specialists, community engagement, and retention programs. • Develop therapeutic area specific playbooks to drive optimal recruitment in all therapeutic areas of focus. • Ensure recruitment operations are compliant with regulatory and ethical requirements, including FDA, OHRP, IRB, and GDPR/CCPA guidelines. • Manage vendor selection for advertising agencies, digital recruitment partners, referral networks, and technology platforms. • Own the organization’s brand strategy, positioning, messaging architecture, and corporate narrative. • Lead all marketing functions, including digital marketing, social media, content creation, communications, PR, and site-level marketing support. • Oversee design and execution of integrated campaigns that drive patient engagement, sponsor awareness, and market differentiation. • Develop robust analytics capabilities to measure ROI, optimize media spend, and inform strategic decision-making. • Champion the use of data and technology to enhance targeted outreach, reduce recruitment cycle times, and improve patient experience. • Collaborate with IT and Data teams to enhance digital ecosystems that support recruitment, retention, and real-time performance visibility. • Support the development of marketing campaigns, metrics and reports to track their effectiveness. • Support the creation of social media content using social media channels to improve brand awareness. • Build, mentor, and lead high-performing teams across recruitment, marketing, and patient engagement functions. • Foster a culture of collaboration, accountability, innovation, and excellence. • Provide leadership oversight on budget planning, resource allocation, and performance management. • Collaborate with site leaders to cultivate strategic partnerships with community organizations, advocacy groups, healthcare providers, and sponsor organizations to strengthen referral networks and enhance patient access.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field required; • Master’s degree (MBA, MPH, MS in Clinical Research, or related) preferred. • 10+ years of progressive people leadership in patient recruitment, marketing, healthcare or clinical research required. • Demonstrated success leading recruitment strategies for multi-site clinical trials or large research networks. • Deep knowledge of clinical research operations, regulatory frameworks, and sponsor expectations. • Proven track record developing and executing high-impact marketing and digital strategies. • Experience managing teams, budgets, and organizational change. • Experience in a growth-oriented clinical research organization, site network, CRO, or healthcare system preferred. • Expertise with recruitment and call center technologies (CRMs, marketing automation, digital advertising platforms, AI-driven targeting tools) preferred. • Demonstrated success driving enrollment for diverse patient populations preferred. • Strategic mindset with ability to translate vision into actionable plans. • Strong analytical and strategic planning mindset. • Strong leadership presence and executive communication skills. • Data-driven decision-making and analytical rigor. • Creativity and innovation in marketing and recruitment methodologies. • Ability to influence internally and externally across all levels. • Passion for patient experience, accessibility, and health equity.

🏖️ Benefits

• Health Insurance • Flexible Work Arrangements