Director, Patient Growth Marketing

Job not on LinkedIn

November 19

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $218.4k - $257k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Headway

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Healthcare Insurance • Wellness

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

201 - 500 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability. • Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities. • Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences. • Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions • Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact. • Shape and activate the Headway brand, building trust and recognition in the market.

🎯 Requirements

• Have 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams. • Have a track record of successfully leading both 0→1 GTM strategies and scaled product launches across multiple customer segments. • Are a strategic leader and hands-on operator, equally comfortable setting vision and executing. • Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges. • Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations. • Are data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes. • Are deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value.

🏖️ Benefits

• Equity Compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Flexible PTO • Employee Assistance Program (EAP) • Training and professional development