Head of Patient Growth – Marketing

🕒 April 30

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $251.2k - $314k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube). • Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting — co-owning approach with Eng and Data but owning the outcomes. • Drive briefing, testing velocity, and learning loops across message × audience × asset × surface. • Align patient and provider growth to prevent channel overlap and unlock network effects. • Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic. • Work with Product/Eng to build surfaces that drive conversion and quality, not just spend.

🎯 Requirements

• Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels. • Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels. • Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM). • Have partnered closely with Engineering and Product, operating as one team with shared outcomes. • Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks. • Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards. • Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations. • Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale. • Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering.

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development