Senior Marketing Specialist

🔥 3 minutes ago

🇵🇱 Poland – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

infoinfo

🗣️🇵🇱 Polish Required

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Logo of Hedepy

Hedepy

1 - 10 employees

🏥 Healthcare

🧘 Wellness

⚕️ Healthcare Insurance

Healthcare • Wellness • Healthcare Insurance

Hedepy is a company specializing in online therapy services, connecting clients with qualified therapists for personal counseling sessions. Their platform is designed to help users find the right therapist match based on therapeutic style compatibility. With a large network of therapists and a focus on effective, research-backed therapy, Hedepy provides an accessible and flexible option for mental health support. The platform accommodates various languages and offers additional services through its Hedepy+ program, which includes discounted sessions and premium wellbeing content.

📋 Description

• Grow Hedepy’s market share and awareness in Poland’s mental health space • Report directly to the Local CMO for PL/GR/LT/SI and run the Polish market with her • Oversee influencer and social media activities and production • Manage offline events, including PR stunts and brand activations • Localise acquisition marketing for Poland, including ad assets, landing-page copy, mailings, SEO and ad headlines • Read dashboards, analyse campaign performance, run cross-channel tests, and develop strategic insights • Focus on user acquisition, share of search, CPA and brand growth • Shape a strategy suited to the Polish market based on category and competitor performance • Own content localisation, influencer collaborations, local partnerships and awareness activities after the trial period

🎯 Requirements

• At least 3 years in a similar role • Hands-on experience running and optimising social media channels such as Instagram, Facebook, TikTok and YouTube; examples required • End-to-end experience coordinating influencer collaborations, including research, creator selection, negotiating terms and contracts, execution, and wrap-up with learnings • Strong Polish writing skills for translating and adapting content for a Polish audience • Genuine interest in mental health through education or personal experience • Empathetic personality • Strategic, curious and insightful mindset • Willingness to dig deep into data and test new solutions • Experience with influencer collaborations for SaaS products or apps (nice to have) • Experience with UX optimisation on websites (nice to have); examples requested

🏖️ Benefits

• Remote-first culture, so you can work from anywhere • 2 free therapy sessions per month through the Hedepy platform • An international team with colleagues from 10 different countries • Company-wide offsites and workations by the sea

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