Account Based Marketing Manager

🔥 15 hours ago

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HelloKindred

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎯 Recruiter

🤝 B2B

Recruitment • Marketing • B2B

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

📋 Description

• Lead the planning and execution of strategic 1:1 and 1 ABM programs aligned to regional and country business priorities. • Partner closely with the ABM Director, Netherlands, sales leadership, and account teams to identify and prioritise strategic accounts and target opportunities. • Develop highly personalised and insight-led marketing campaigns tailored to key stakeholders and enterprise accounts. • Collaborate with campaign, content, digital, and creative teams to deliver integrated ABM initiatives across multiple channels. • Leverage client insights, engagement data, intent data, and behavioural analytics to optimise account engagement and campaign performance. • Create and adapt account-specific content, messaging, and marketing assets that align with client pain points and business objectives. • Drive account engagement, relationship-building, and marketing-influenced pipeline growth through targeted ABM initiatives. • Measure and report on ABM program performance, engagement metrics, pipeline contribution, and ROI. • Continuously optimise ABM strategies and tactics based on campaign performance and stakeholder feedback. • Support wider regional marketing initiatives, campaigns, and strategic marketing activities where required. • Assist with integrated marketing campaigns, thought leadership initiatives, webinars, events, and digital marketing activities. • Work collaboratively with internal marketing teams to ensure consistency in messaging, branding, and campaign execution. • Contribute to broader demand-generation and client engagement initiatives across the Netherlands region. • Support campaign planning, stakeholder coordination, reporting, and marketing operations activities.

🎯 Requirements

• Minimum of 5 years’ experience in B2B marketing, Account Based Marketing (ABM), digital marketing, demand generation, or integrated marketing within technology, professional services, or enterprise environments. • Proven experience managing and executing successful ABM programs for enterprise or strategic accounts. • Strong understanding of personalised marketing strategies, client engagement, buyer journeys, and account targeting methodologies. • Experience working closely with sales and account teams within complex matrix organisations. • Strong knowledge of multi-channel marketing, digital marketing, content marketing, and campaign performance measurement. • Understanding of engagement data, behavioural analytics, and data-driven optimisation techniques. • Experience collaborating with external agencies, creative teams, and marketing centres of excellence. • ABM certifications or industry training would be advantageous. • Strong commercial acumen and understanding of enterprise business environments. • Excellent stakeholder engagement, communication, and relationship-building skills. • Strong project and program management capabilities with the ability to manage multiple initiatives simultaneously. • Self-motivated, proactive, detail-oriented, and results-driven. • Comfortable operating in fast-paced, evolving, and collaborative environments. • Exposure to international or cross-cultural teams and markets would be beneficial.