Director of Copy – Health & Wellness

🕒 May 6

🏄 California – Remote

🏄 California – Remote

💵 $176k - $197k / year

⏰ Full Time

🔴 Lead

👔 Director

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Hi-Altitude Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Hi-Altitude Brands is a Los Angeles-based brand studio that creates, launches, and scales wellness and lifestyle consumer brands. The company blends creative strategy, product development, supply chain and operations, and performance marketing to build purpose-driven direct-to-consumer brands. Its portfolio includes Stonehenge Health, a science-informed supplements brand; Hi-Altitude emphasizes design, content, and media to drive growth and help brands evolve.

📋 Description

• Own the hook, angle, and offer library that powers all performance copy across paid, lifecycle, and on-site channels • Develop testable copy variants and feed them into the test queue maintained jointly with Performance Marketing and CRO • Translate Product Marketing positioning and Consumer Insights VoC into customer-facing copy that converts • Write and oversee high-volume copy production across ads, LPs, VSLs, email, and SMS • Set the standard for copy quality and brand voice consistency across all conversion environments • Write and lead copy development for Meta, TikTok, Google search, YouTube, and native advertising • Develop advertorial and editorial-style ad formats for native channels • Partner with the Creative Director and design team to ensure copy and visual work as one • Adapt proven DR copy for emerging platforms where psychology and format differ • Write and oversee landing page copy for paid acquisition, with conversion as the primary metric • Develop VSL scripts that drive watch-through, engagement, and conversion across long-form environments • Partner with the Head of CRO to test and iterate on-page copy structure, claims, and CTAs • Support new product launches with VSL-led acquisition copy • Partner with the Director of Lifecycle on copy strategy and the Email/SMS Marketing Manager on day-to-day campaign and flow execution across email and SMS programs • Write subject lines, preview text, and message bodies optimized for engagement and conversion • Develop segmented copy variants for different customer cohorts and lifecycle stages • Maintain copy consistency across the lifecycle journey from welcome through win-back • Own FTC compliance for all conversion-facing copy in coordination with legal counsel • Maintain claims libraries and disclaimer standards across performance environments • Serve as the final QC checkpoint for all customer-facing conversion copy • Keep claims documentation and review processes current as the regulatory environment evolves • Manage a copy team of two ICs (Copywriter level), with the capacity to expand as the channel and testing volume scale • Set performance expectations, KPIs, and development plans for the team • Build copy review and feedback processes that maintain quality while enabling speed • Allocate copy resources across competing channel demands based on impact and timing • Report to the CMO and operate as the conversion copy authority under their direction on overall copy quality and brand voice • Collaborate with the Creative Director (peer under CMO) on integrated copy and creative output • Coordinate with the Head of Content (under VP of Brand) on brand voice consistency between organic and conversion environments • Partner with the Director of Product Marketing (peer under CMO) on product positioning, claims, and launch messaging • Partner with the Consumer Insights Lead (peer under CMO) on VoC, custom language, and review intelligence • Work closely with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on copy needs across paid, lifecycle, conversion, and site

🎯 Requirements

• 7-10+ years of writing performance and direct response copy at DTC consumer brands in health, wellness, beauty, or consumables • Hands-on writer with a portfolio of high-converting copy across ads, landing pages, VSLs, and email • Proven ability to develop hooks, angles, and offers that scale paid media efficiency • VSL writing experience strongly preferred, with a track record of long-form copy that converts at scale • Lifecycle copy experience across Klaviyo, Attentive, or comparable email and SMS platforms • Native advertising and advertorial copy experience (Taboola, Outbrain) strongly preferred • Has managed a small copy team of two to four with clear accountability and quality standards • Strong understanding of FTC compliance for supplement, health, or wellness advertising • Comfortable writing volume and iterating fast based on performance data • Experience partnering with design, paid media, and CRO functions in a high-velocity test-and-learn environment • Remote-first mindset with the ability to lead distributed teams effectively • Located within driving distance of Los Angeles, CA, preferred

🏖️ Benefits

• Competitive base salary, $176,000-$197,000+ performance bonus • Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching charitable contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee recognition and rewards program • Calm app subscription • Pet insurance • Free monthly employee product samples and team discounts • Employee Referral Program • Fully remote position • Professional development fund for employees (We love HI-ER Education) • And a collaborative, innovative work culture • High-impact role with visibility to executive leadership