Product Marketing Manager, AdTech

🕒 February 19

🏄 California – Remote

🏄 California – Remote

💵 $145k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Hightouch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

☁️ SaaS

Marketing • Advertising • SaaS

Hightouch is a Composable Customer Data Platform (CDP) that enables marketing teams to personalize and optimize campaigns using customer data and AI decisioning. Built on your data warehouse, Hightouch allows for real-time personalization, audience segmentation, and journey orchestration without writing code. It integrates with over 200 tools, turning data infrastructure into actionable insights for marketing, advertising, and data teams. Hightouch empowers organizations to maintain control over their data while offering advanced features like audience targeting and conversion tracking to enhance advertising reach and campaign performance.

📋 Description

• Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions. • Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives. • Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization. • Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams). • Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams. • Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals. • Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials. • Drive creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue. • Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers. • Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars.

🎯 Requirements

• Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller). • Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering (e.g., SaaS platform, agency solution, or enterprise-owned media solution). • Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams. • Deep media & AdTech subject-matter expertise: Strong understanding of modern media channels, data strategies, and technology across paid social, search, programmatic, CTV/OTT, retail media, and/or measurement. Fluency talking about pixels, audiences, conversions, identity, clean rooms, attribution, lift, and optimization strategies with both marketers and technical stakeholders. • Proven go-to-market execution: Demonstrated track record driving go-to-market for technical products or solutions, including positioning, launch planning, content and asset creation, and cross-functional execution. • Market and competitive insight: Experience researching customer needs and market dynamics in advertising and adtech, and using those insights to sharpen positioning and prioritize opportunities. • Communication & storytelling: Excellent written and verbal communication with both technical and non-technical executive stakeholders. Ability to synthesize complex concepts into clear, concise narratives and assets (slides, one-pagers, talk tracks) that help Sales and partners sell. • Cross-functional leadership: Comfortable driving alignment across Product, Sales, Marketing, and Partnerships, influencing without authority, and keeping projects moving in a fast-paced environment.

🏖️ Benefits

• meaningful equity compensation in the form of ISO options • offer early exercise and a 10-year post-termination exercise window