Senior Director, Search Engine Marketing

🕒 May 4

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

🛍️ eCommerce

🧘 Wellness

Healthcare Insurance • eCommerce • Wellness

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own and Scale a High-Impact Growth Channel • Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.) • Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin • Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income) • Lead Automation & AI-Driven Transformation • Identify and implement opportunities to reduce manual execution through automation and tooling • Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization • Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making • Drive Growth Beyond the Ad • Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows • Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency • Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively • Build and Lead a World-Class Team • Lead, mentor, and scale a high-performing SEM team (managers through directors) • Establish clear operating rhythms, performance expectations, and development paths • Build a culture of experimentation, accountability, and continuous improvement • Drive Experimentation & Insights • Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization • Leverage data to identify growth opportunities and prioritize the highest-impact initiatives • Regularly communicate performance, insights, and strategic recommendations to executive stakeholders • Cross-Functional Leadership • Partner closely with Growth, Product, Operations, Business Development, and Medical teams • Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning • Act as a key stakeholder in company-wide growth planning

🎯 Requirements

• 10+ years of experience in performance marketing with deep expertise in SEM • Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes • Demonstrated success driving incremental revenue and efficiency gains at scale • Experience implementing automation, scripting, or AI/ML solutions within paid media workflows • Strong analytical foundation with the ability to connect channel metrics to broader business outcomes • Experience influencing product, UX, and lifecycle strategies to improve conversion and retention • Exceptional leadership skills with experience managing and developing senior team members • Strong communication skills with the ability to align cross-functional stakeholders and executive teams

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats