Marketing Specialist

🕒 June 17

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HireGummy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

HireGummy is a remote hiring partner that connects businesses with the top 5% of pre-vetted remote talent across marketing, sales, customer support, operations, and technical roles. They operate as a fully managed hiring service—recruiting, onboarding, and providing equipment and software for full-time, exclusive remote employees—with no upfront fees, free interviews, fast placements (under two weeks), and cost savings up to 70% compared to in-house hires. HireGummy emphasizes accountability through daily time tracking, regular reporting, client success managers, and replacement guarantees, serving small to mid-sized businesses and agencies worldwide.

📋 Description

• Develop and execute an annual marketing plan with quarterly objectives and KPIs • Track progress and adjust priorities based on performance • Manage and optimise WordPress website content • Add and maintain product pages as the product range expands • Build industry-specific pages for mining, tunnelling, oil & gas, and water utilities • Develop portfolio and case study sections showcasing completed projects • Source and publish customer reviews and testimonials • Maintain website security, performance, and DNS records with the website management team • Own and optimise Google Ads campaigns • Set up and test Meta Ads and LinkedIn Ads campaigns • Develop campaigns targeting B2B industrial customers across different markets • Monitor campaign performance and recommend budget changes • Manage social media content, campaigns, and posting schedules • Establish a consistent global brand identity, tone, and visual style • Develop educational content about industrial LED lighting solutions • Create content supporting distributor lead generation • Identify and target industry decision-makers through LinkedIn outreach • Develop target lists and outreach campaigns using employee and distributor LinkedIn profiles • Use LinkedIn InMail, case studies, testimonials, and blogs to generate interest • Manage responses and convert conversations into qualified leads • Grow individual and company LinkedIn audiences • Set up and maintain the CRM system • Log, track, and follow up on incoming enquiries • Develop targeted email campaigns and automated follow-up sequences • Track leads from initial enquiry through conclusion • Participate in regular team meetings • Report on marketing performance across channels • Identify improvement and growth opportunities • Contribute strategic recommendations and new marketing ideas

🎯 Requirements

• 5+ years of hands-on marketing experience • Strong experience in B2B lead generation • Experience managing website content, preferably using WordPress • Proven experience with Google Ads and LinkedIn Ads • Ability to set up and test Meta Ads campaigns • Experience managing social media and digital marketing campaigns • Experience with B2B brand marketing is essential • Industrial-sector experience is a strong advantage • Experience developing and improving existing campaigns and marketing systems • Strong written and verbal communication skills • Comfortable reporting on performance and contributing to strategy • Highly organised, proactive, and able to work independently • Genuine self-starter able to take ownership and move projects forward without constant supervision

🏖️ Benefits

• Full-time remote work • Opportunity to take full ownership of the marketing function • Direct contribution to global growth • Opportunity to work directly with senior leadership • Opportunity to contribute ideas and shape marketing strategy