Senior Paid Social Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 Colombia, Panama, +2 more countries – Remote

🇨🇴 Colombia – Remote 🇵🇦 Panama – Remote 🇳🇮 Nicaragua – Remote 🇨🇷 Costa Rica – Remote

💵 $2k - $5k / month

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lago

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Lago is a recruitment service that connects digital marketing agencies and businesses with top-tier global talent from emerging markets. Since 2015, Lago has specialized in providing remote staffing solutions, offering roles such as virtual assistants, social media managers, and customer support representatives. The company aims to empower both agencies and talented professionals by facilitating rewarding job opportunities while enabling businesses to grow efficiently and cost-effectively.

📋 Description

• Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest • Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics • Build and run account structures that consolidate signal across ad sets • Design creative and audience tests with defined minimum spend per test • Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls • Build and maintain catalog and dynamic product ads across collections • Standardize attribution settings and explain how attribution windows affect reported results • Plan and interpret conversion lift studies and translate incremental results into budget and target decisions • Write creative briefs from performance data and provide feedback to client creative teams • Expand budgets onto TikTok, AppLovin, and Pinterest where supported by performance • Report on Shopify revenue, MER, new customer acquisition, and contribution rather than only platform ROAS

🎯 Requirements

• 4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space • Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads • Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest • Working knowledge of the Conversions API, event match quality, and deduplication • Clear understanding of attribution windows, view-through credit, and differences between reported ROAS and incremental ROAS • Experience planning or interpreting conversion lift or geo holdout tests • Strong spreadsheet skills, including pulling raw breakdowns and building independent analyses • Comfort presenting directly to founders and owners, including delivering difficult findings • Strong English speaking skills • Agency experience across several brands at once (nice to have) • Shopify analytics experience (nice to have) • Experience with product feed tools such as DataFeedWatch (nice to have) • Background in jewelry, apparel, or supplements (nice to have)

🏖️ Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance. • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. • Candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.