Paid Media Manager

🕒 May 12

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Remote Raven

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 HR Tech

🎯 Recruiter

🤝 B2B

HR Tech • Recruitment • B2B

Remote Raven is a company that connects businesses with highly qualified virtual assistants to fill various roles across multiple industries. They focus on providing professional, college-educated, and well-trained remote workers from the Philippines who can handle diverse tasks, including customer service, bookkeeping, digital marketing, HR, healthcare, and web development among others. Remote Raven ensures that these remote workers are fluent in English and hold relevant degrees or certifications. They offer a simple and affordable recruiting process without start-up fees, aiming to help companies streamline their staffing needs with reliable remote personnel.

📋 Description

• Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses • Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency • Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume • Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) • Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance • Perform regular Quality Score audits and landing page alignment reviews • Build remarketing audiences and run RLSA campaigns to re-engage high-intent prospects • Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts • Build and manage Meta campaigns across lead generation, traffic, retargeting, and brand awareness objectives • Develop audience strategies using Custom Audiences, Lookalike Audiences, and interest/behavioral targeting • Brief the content team on creative requirements — images, video, carousels — that convert for local service businesses • Run structured A/B tests on creative, copy, audience segments, and placements • Set up and maintain Meta Pixel and Conversions API for accurate attribution • Manage daily and lifetime budgets and optimize delivery toward CPL targets • Apply Advantage+ campaigns where appropriate while maintaining manual control over key accounts • Build and maintain monthly performance reports using the agency dashboard, GA4, and CallRail • Translate performance data into plain-English insights — what worked, what didn't, what's next • Present results in monthly client review calls alongside the assigned account manager • Flag underperforming campaigns proactively to internal stakeholders, never at month-end • Contribute to new client onboarding by recommending starting budgets, platform mix, and campaign structure • Identify upsell opportunities in existing accounts (e.g., adding retargeting, platform expansion) • Stay current on Google Ads and Meta Ads platform changes and surface new strategies to the team • Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other

🎯 Requirements

• 2–5 years of hands-on paid media experience managing both Google Ads and Meta Ads campaigns in a paid role • Demonstrated experience managing 10+ client accounts simultaneously, with agency experience strongly preferred • Strong command of Google Ads: Search, Display, Performance Max, Smart Campaigns, and remarketing • Solid Meta Ads experience covering campaign structure, audience targeting, creative testing, and lead generation forms • Working proficiency in GA4 and Google Tag Manager for conversion tracking setup and troubleshooting • Practical experience configuring and debugging Meta Pixel and Conversions API • Comfort with CallRail or a comparable call tracking platform • Analytical fluency — the ability to read a dashboard and identify what to change without prompting • Clear, direct written and verbal English communication • Reliable home office setup with stable internet and the ability to overlap with US Mountain Time business hours

🏖️ Benefits

• Remote-first work environment with a US-based team • Up to $10/hour • Full-time, Monday–Friday schedule aligned to US Mountain Time business hours • Direct ownership of named client accounts — no faceless ticket queues • Tools provided: Google Ads, Meta Business Suite, GA4, GTM, CallRail, GoHighLevel, Claude, and proprietary reporting dashboards • A team culture built on Growth, Integrity, Accountability, Next Level, and Teamwork — small team, real accountability, visible impact