Trade Marketing Lead

Job not on LinkedIn

🕒 April 1

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Trade Marketing Strategy & Team Leadership: Define and evolve HOLY's trade marketing strategy starting with DACH and translate company priorities into a clear team roadmap. • Lead and develop our best-in-class Trade Marketing and Retail Campaigns team, coaching for ownership, accountability and execution excellence. • Retail Activation & POS Excellence: Ensure best-in-class execution of retail activations across all key customers, from displays and assortments to retailer-specific initiatives. • Set clear standards and continuously raise the bar for in-store execution quality. • Commercial Performance & Impact Ownership: Drive team performance against key retail KPIs such as rotation, display ROI and distribution impact. Translate performance insights into clear priorities and actions that improve commercial outcomes. • Process, Structure & Scaling the Function: Build and implement scalable structures, processes and playbooks that enable efficient planning and execution across the team. • Develop trade marketing into a high-performing function that can scale across markets. • Cross-Functional Leadership & Alignment: Act as the central interface between Sales, Field Sales, Marketing and Operations, aligning stakeholders and enabling the team to execute effectively across all retail initiatives.

🎯 Requirements

• Strong Trade Marketing expertise: 4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand. • Experience in leading and developing teams. • Retail & POS understanding: You deeply understand LEH retail mechanics, promotions and POS systems, and know how in-store activations translate into rotation and sell-out performance. • Structured project leader: You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales and Operations. • Commercially driven mindset: You think in terms of rotation, distribution and ROI, and are comfortable using data to evaluate and improve retail activations. • Hands-on builder: You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail. • Collaborative team player: You communicate clearly, challenge ideas constructively and thrive in a high-performance, cross-functional team. • Language & tools: Fluent in German and English, comfortable working with tools such as Canva, Notion and Slack.

🏖️ Benefits

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling. • Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market. • Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself! • Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples. • Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact. • Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more. • Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale. • How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.