Partnerships Manager

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Home Instead

201 - 500 employees

⚕️ Healthcare Insurance

👥 B2C

🧘 Wellness

Healthcare Insurance • B2C • Wellness

Home Instead is a leading provider of in-home care services for seniors, dedicated to delivering safe and reliable assistance that allows aging individuals to remain in the comfort of their own homes. With a focus on personalized care, Home Instead offers a range of services including medication reminders, transportation, meal preparation, housekeeping, and specialized memory care. The company boasts over two decades of experience in the industry, serving approximately 100,000 families in nearly 1,200 locations worldwide.

📋 Description

• Own the full partnership lifecycle: identify, pitch, negotiate, close, and operationalize strategic partnerships with CPA firms, accounting networks, and tax technology platforms • Build and execute co-selling and reseller motions with partner firms, creating alignment between their practice leaders and Instead's GTM team • Drive distribution partnerships that embed Instead into accounting firm workflows, making us the default tax automation layer • Develop joint go-to-market programs: co-branded content, webinars, conference presence, referral programs, and integration partnerships • Work cross-functionally with Product, Engineering, and Tax to ensure partner needs are reflected in our roadmap and delivery • Represent Instead at industry events (AICPA, CPA.com, state CPA conferences, tax technology summits) and build executive-level relationships across the ecosystem • Track partnership performance rigorously: pipeline generated, revenue influenced, firms onboarded, retention impact • Help define Instead's partner program structure, tiers, incentives, and enablement as we scale from early partnerships to a mature channel

🎯 Requirements

• 5-10+ years in partnerships, business development, or channel sales within accounting, tax, or professional services technology • Deep existing relationships in the CPA/accounting firm ecosystem. You know the players, the decision-makers, and how firms actually buy technology • Proven track record of closing and scaling technology partnerships that drove measurable revenue outcomes • Experience working with Top 100 or Top 250 accounting firms, regional firms, or CPA networks • Strong commercial instincts. You can build a business case, structure a deal, and negotiate terms that work for both sides • Comfort operating in ambiguity at a high-growth startup; you build the playbook, not follow one • Executive presence and the ability to build trusted relationships with Managing Partners, CTOs, and practice leaders at major firms • Bonus: Experience with tax technology (CCH, Thomson Reuters, Drake, Intuit ProConnect) or accounting practice management platforms

🏖️ Benefits

• equity

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