Senior AEO Growth Marketer

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Own the cross-channel growth strategy for HubSpot’s French website and blog properties, with a focus on AI-driven search visibility and demand generation. • Develop and execute SEO, AEO/GEO, and CRO initiatives that improve HubSpot’s visibility across answer engines and AI-powered discovery platforms. • Design and run growth experiments across content, owned media, partnerships, and conversion pathways to identify scalable opportunities. • Translate experiment outcomes into repeatable playbooks, strategic recommendations, and operational improvements for broader international teams. • Partner closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution. • Build reporting frameworks that connect AI visibility, search performance, and conversion outcomes to measurable business impact. • Leverage AI tools and automation to improve experimentation velocity, workflow efficiency, and content optimization. • Monitor emerging trends in AI search behavior, answer engine optimization, and content discovery to inform HubSpot’s long-term growth strategy. • Scale successful initiatives developed in France into broader international growth opportunities where relevant. • Contribute strategic insights and operational best practices to help shape HubSpot’s evolving AEO discipline globally.

🎯 Requirements

• Professional fluency in French and English. • 5+ years of experience in growth marketing, SEO/AEO/GEO, digital strategy, or related growth-focused marketing roles. • Demonstrated expertise in SEO and answer engine optimization, including a strong understanding of how AI-driven search differs from traditional search. • Experience improving visibility across platforms such as ChatGPT, Claude, Perplexity, or similar answer engines. • Strong experience building and executing experimentation programs across content, search, and conversion funnels. • Experience owning or materially contributing to go-to-market or growth strategies with measurable business outcomes. • Strong analytical and storytelling skills with the ability to translate complex performance data into actionable recommendations. • Experience collaborating cross-functionally with international marketing, growth, analytics, and web strategy teams. • Experience using AI tools to improve marketing workflows, experimentation, and operational efficiency. • Ability to thrive in fast-moving, ambiguous environments where priorities and playbooks continue to evolve.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options