Google Ads Specialist

🔥 17 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Humand

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Seed on 2023-07

HR Tech • SaaS • B2B

Humand is a remote-first HR technology company and SaaS platform that helps organizations build digital employee communities to boost engagement, recognition, internal communication, and productivity. The company provides a Connect platform and related HR tools aimed at empowering employees, improving workplace happiness, and streamlining people processes for companies across geographies.

📋 Description

• Lead Google paid media initiatives focused on Europe (EMEA) and North America • Plan, execute, monitor, and optimize performance campaigns for awareness, qualified lead generation, and commercial pipeline • Serve as the go-to reference for Google Ads in the EMEA/NA region and bridge global marketing with local business needs • Work closely with AEs, BDRs, CX, Marketing, Sales, Content, Web, Design, and Revenue Operations teams • Research EMEA and North America markets, including pain points, search intent, competitors, verticals, and decision-making processes • Analyze Google user behavior, CRM data, and analytics data to identify campaign, keyword, and audience opportunities • Design and maintain scalable Search, Performance Max, Display, and YouTube campaign structures • Define and optimize keywords, audiences, ads, extensions, assets, and landing pages • Manage campaign budgets and maximize ROI • Own end-to-end campaign performance from click to lead to pipeline impact • Launch and optimize prospecting, retargeting, and brand campaigns based on CPL, CAC, lead volume, and lead quality • Design and implement A/B tests across ads, bids, targeting, landing pages, and campaign types • Ensure conversion tracking, enhanced conversions, GA4 events, and CRM integration are robust • Identify and prioritize growth levers contributing to demand generation • Participate in integrated campaign planning across email, events, content, and social • Communicate results, insights, and next steps through regular reports and actionable recommendations

🎯 Requirements

• 3+ years of experience in B2B digital marketing, ideally SaaS, with a strong focus on performance, paid media, and demand-generation-oriented Google Ads campaigns • Solid experience managing and optimizing Google Ads campaigns: Search, Performance Max, Display, and YouTube • Demonstrated experience working with international markets, ideally EMEA and/or North America • Practical knowledge of Google Tag Manager, GA4, CRM such as HubSpot, and/or attribution/reporting platforms • Ability to connect campaign data to business outcomes • Proven ability to collaborate with global teams and multiple stakeholders across Marketing, Sales, CX, and Revenue Ops • Strong analytical and problem-solving skills with a data-driven mindset • Experience working with CPL, CAC, CTR, CVR, Quality Score, and ROAS metrics • Fluency in English, written and spoken • Comfortable working in a hands-on, agile, fast-growing environment and taking ownership of campaigns • Spanish and/or Portuguese are a plus