Mid-Level Paid Media Analyst

Job not on LinkedIn

🔥 14 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zapay

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚘 Automotive

💼 Consulting

📦 Logistics

Automotive • Consulting • Logistics

Zapay is a Brazilian fintech that helps vehicle owners consult and pay their vehicle-related debts by license plate. It offers a free online and mobile app that aggregates débito from 27 state DETRANs and other authorities, enabling users to view IPVA, licensing, fines and Dívida Ativa in a single screen and to pay or parcel those debts (up to 12x) via credit card, PIX or boleto. Zapay is accredited with national traffic authorities (DETRAN, DENATRAN, SENATRAN), issues CRLV digital in supported states, and provides both online and in-person payment channels and customer support.

📋 Description

• Create, develop, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other platforms • Manage the Digital Influencer project • Monitor daily metrics to reduce customer acquisition costs and increase conversion rates • Collaborate with marketing and product teams to develop integrated growth strategies • Implement, manage, and report performance indicators, making data-driven decisions • Propose initiatives to attract and acquire new customers • Suggest A/B tests and validate hypotheses • Prepare creative briefs by media channel for the design team • Write and test different ad copy variations • Conduct benchmarking, identify innovations, and implement improvements • Implement tagging and validate tags

🎯 Requirements

• Advanced knowledge of Google Ads, Meta Ads, and Google Analytics (GA4) • Ability to create and execute performance-focused strategies, from planning and defining KPIs through results optimization • Strong data analysis skills, including defining and managing performance indicators • Intermediate or advanced knowledge of Excel/Google Sheets, Looker Studio, Firebase, and Adjust/AppsFlyer • Analytical ability to collect data, translate it into insights through analyses and reports, and support strategic decision-making • Proficiency in tagging and tools such as Google Tag Manager is a plus, but not required

🏖️ Benefits

• Medical insurance (SulAmérica) • Dental insurance (Bradesco) • Wellhub (formerly Gympass), with coverage extension for up to 3 dependents • 24/7 telemedicine, with online video consultations available every day of the week • Waived monthly fee for SEM PARAR, for one vehicle on the Tag Imparável plan • Meal or food allowance • Birthday day off (personal and company birthday) • Support program for expectant parents and extended paternity leave • Life insurance • Childcare assistance • Assistance for dependents with disabilities • Profit-sharing bonus