PPC/Performance Specialist

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🔥 2 minutes ago

🌐 Brazil, El Salvador, +4 more countries – Remote

🇧🇷 Brazil – Remote 🇸🇻 El Salvador – Remote 🇦🇷 Argentina – Remote 🇨🇱 Chile – Remote 🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote

💵 $2.7k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Koin Limited

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

Koin Limited is a company for which public-facing information is currently unavailable. The provided website content is a placeholder saying "Big changes are coming... come back soon" and includes only minimal CSS; there are no product, sector, or business-model details to analyze. Based on the available data, no definitive industry classification can be made. If more information (e. g. , a company blurb, product descriptions, or corporate filings) is provided, a more specific description and industry assignment can be given.

📋 Description

• Own the end-to-end paid search strategy across Google Ads and Microsoft Advertising for multiple D2C brands across verticals and regions • Plan, build, and manage Search, Shopping, Performance Max, Display/Audience, and YouTube video campaigns • Adapt Google campaigns for Microsoft Advertising using import and native tools • Identify and target high-value customer segments • Monitor, analyse, and optimise campaign performance daily using ROAS, CPA, CTR, and customer acquisition cost • Test ad copy, keywords, bidding strategies, and landing pages • Implement audience segmentation, RLSA, and predictive/automated bidding • Create weekly and monthly cross-platform reporting dashboards • Use GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data to inform campaign decisions • Ensure accurate conversion tracking using Google tags/GA4 and Microsoft UET tags • Forecast, allocate, and manage monthly budgets across accounts, platforms, and regions • Collaborate with creative, product, CRO, and UX teams on ad assets, landing pages, and conversion improvements • Report performance, impact, and learnings to leadership • Monitor platform updates, features, and industry trends • Implement automation, scripts, and AI tools for account management and reporting

🎯 Requirements

• At least 5 years’ hands-on experience running performance-driven campaigns for D2C e-commerce brands in the UK, USA, Canada, or Australia • Experience across Google Ads and Microsoft Advertising; strong Google Ads candidates must show willingness to build and own Microsoft Advertising • Experience planning, building, managing, optimising, and scaling paid search campaigns • Experience with Search, Shopping, Performance Max, Display/Audience, and YouTube campaigns • Ability to identify and target high-value customer segments using data-informed approaches • Experience with ROAS, CPA, CTR, and customer acquisition cost optimisation • Experience with ad copy, keyword, bidding strategy, and landing-page testing • Knowledge of audience segmentation, RLSA, and predictive/automated bidding • Ability to create weekly and monthly performance reporting dashboards • Experience using GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data • Knowledge of Google tags/GA4 and Microsoft UET conversion tracking • Ability to forecast, allocate, and manage monthly budgets across accounts, platforms, and regions • Google Ads Certification and/or Microsoft Advertising Certification is desirable but not essential • Multi-brand or multi-region paid search experience is desirable • Hands-on Shopify and e-commerce operations experience is desirable • Product feed management and optimisation experience is desirable • Familiarity with additional paid channels such as Meta/paid social is desirable • Experience using AI tools for reporting, analysis, or account management is desirable

🏖️ Benefits

• 20 days of paid vacation per year • Fully remote role aligned with UK business hours • Genuine end-to-end ownership of paid search strategy, execution, and growth across the portfolio • A fast-paced environment where decisions are made quickly and you have direct access to senior leadership • Access to Claude and AI tooling to help you work faster and smarter • The opportunity to work across multiple brands, markets, and categories at a fast-growing D2C group