Paid Media Specialist

🔥 9 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Humand

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Seed on 2023-07

HR Tech • SaaS • B2B

Humand is a remote-first HR technology company and SaaS platform that helps organizations build digital employee communities to boost engagement, recognition, internal communication, and productivity. The company provides a Connect platform and related HR tools aimed at empowering employees, improving workplace happiness, and streamlining people processes for companies across geographies.

📋 Description

• Lead paid media initiatives across Google Ads, Meta Ads, and LinkedIn Ads for the Brazilian market • Plan, execute, monitor, and optimize performance campaigns to drive awareness, qualified lead generation, and sales pipeline • Own campaign structure, targeting, budgets, ROI, keywords, audiences, formats, and creatives end to end • Research Brazilian market pain points, decision-makers, verticals, competitors, and B2B buying dynamics • Analyze audience behavior across Google, LinkedIn, and Meta to identify campaign and messaging opportunities • Collaborate with Marketing, Sales, CX, Content, Web, Design, RevOps, Global Marketing, and AEs/BDRs • Use HubSpot, GA4, CRM data, and analytics to evaluate lead sources, quality, and growth potential • Launch and optimize prospecting, retargeting, and brand campaigns based on CPL, CAC, lead volume, and lead quality • Design and document A/B tests across ads, bids, creatives, audiences, landing pages, and platforms • Ensure conversion tracking, GA4 events, Meta Pixel/CAPI, LinkedIn Insight Tag, and CRM integration • Communicate campaign results and next steps through recurring reports

🎯 Requirements

• 3+ years of experience in B2B digital marketing, ideally SaaS, with a strong focus on performance and paid media • Hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads with lead generation, pipeline, and/or revenue goals • Proven experience working with the Brazilian market and understanding local buying dynamics and competitive landscape • Practical knowledge of GA4, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and HubSpot • Strong analytical mindset and comfort with CPL, CAC, CTR, CVR, Quality Score, and ROAS • Fluency in Portuguese • English proficiency to coordinate with global teams • Comfortable in a hands-on, agile, fast-growing environment