Digital Marketing, Website Specialist

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Independently develop, maintain and optimise the company's WordPress website without reliance on external agencies. • Build and customize website themes, templates, landing pages and plugins. • Manage website integrations, troubleshooting, hosting coordination, security, backups and uptime monitoring. • Continuously improve website usability, customer experience and conversion performance. • Ensure website content remains accurate, current and aligned with marketing campaigns and business objectives. • Lead all technical SEO initiatives including site architecture, page speed optimisation, Core Web Vitals, schema markup, crawlability, indexing and error resolution. • Execute on-page SEO best practices including metadata, heading structures, internal linking and image optimisation. • Monitor website health and search performance using Google Analytics 4 and Google Search Console. • Research and implement emerging AI-powered technologies and automation opportunities that enhance marketing performance and operational efficiency. • Build, manage and optimise ticketing across memberships, sponsorships, racedays and events using Flicket. • Maintain consistency between the website and ticketing platform, ensuring accurate pricing, branding, content and customer purchase journeys. • Manage ticket hierarchies and sales configurations throughout campaign lifecycles. • Monitor ticket sales performance and provide actionable reporting and recommendations. • Build and manage lifecycle marketing journeys within Braze, including welcome series, membership renewals, win-back campaigns, birthday offers, event reminders and post-event communications. • Develop and deploy segmented EDM and SMS campaigns based on marketing briefs. • Personalise communications using Liquid templating and customer data. • Maintain CRM database integrity through data cleansing, deduplication, subscription management and deliverability best practices. • Manage and validate integrations between Flicket and Braze, ensuring customer data remains accurate and complete. • Build, manage and optimize Google Ads campaigns, including remarketing strategies. • Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement and marketing pixels. • Produce regular reports on website, campaign and customer performance, providing insights and recommendations for ongoing optimisation. • Maintain the company's digital listings across tourism and third-party platforms including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor and strategic partner websites. • Ensure all listings remain accurate, consistent and reflective of current events, offerings and branding. • Work closely with the Head of Marketing & Customer Experience to deliver digital marketing initiatives that support commercial objectives. • Partner with internal stakeholders to ensure campaigns are technically delivered on time and to a high standard. • Provide technical expertise and recommendations that improve customer experience and digital performance across the organisation.

🎯 Requirements

• Demonstrated experience developing and maintaining WordPress websites, including HTML, CSS and PHP. • Strong understanding of technical SEO and on-page SEO best practices. • Advanced experience with Google Analytics 4, Google Tag Manager, conversion tracking and Google Search Console. • Working knowledge of Google Ads campaign management and optimisation. • Experience using Braze or a comparable marketing automation platform to build customer journeys and lifecycle campaigns. • Strong understanding of CRM management, customer segmentation and database hygiene. • Graphic design capability using tools such as Adobe Creative Suite or Canva. • Excellent written and verbal English communication skills. • Ability to work collaboratively during Australian Eastern Standard Time (AEST) business hours. • Highly organised with exceptional attention to detail and the ability to manage multiple projects simultaneously.