Marketing, Meta Ads Specialist

🕒 April 20

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram • Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights • Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes • Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend • Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo • Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions • Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals • Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion • Track marketing performance across channels and identify opportunities for continuous improvement • Work closely with the business owner to learn and implement internal marketing systems and strategies

🎯 Requirements

• Proven experience managing and optimising Meta Ads campaigns with strong knowledge of campaign structure, audience targeting, and performance optimisation • Strong analytical skills with the ability to interpret advertising metrics and make data-driven decisions • Hands-on experience with Klaviyo or similar email marketing platforms, including campaign optimisation and audience segmentation • Strong understanding of digital marketing funnels, conversion tracking, and paid social best practices • Ability to identify performance issues and proactively recommend campaign improvements • Experience creating or collaborating on marketing creatives and ad messaging strategies • Strong organisational skills with the ability to manage multiple campaigns and priorities independently • Excellent written and verbal communication skills • Experience in e-commerce, health, wellness, or consumer products marketing is highly desirable • Ability to work independently in a remote environment while collaborating effectively with stakeholders