Senior SEO, GEO Strategist – Ecommerce

🔥 0 minutes ago

🇧🇬 Bulgaria – Remote

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hustler Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Hustler Marketing is an award-winning email marketing agency specializing in driving brand growth for eCommerce businesses. They offer comprehensive services, including email marketing, SMS marketing, and User-Generated Content (UGC) ads, focusing on improving key metrics like Click-through Rates, Open Rates, and Customer Lifetime Value. The agency prides itself on a data-driven approach, strategic email list growth, and a commitment to delivering high ROI for over 350 brands. Hustler Marketing is recognized for their innovative strategies, particularly in retention marketing, and for their adaptability to different email marketing platforms. They emphasize personalized service by assigning account managers to a maximum of three clients, ensuring focused attention and tailored strategies. The agency also explores ad buying and conversion rate optimization, ensuring a holistic approach to marketing that integrates customer acquisition with retention.

📋 Description

• Develop, manage, and execute strategic organic search initiatives driving sustainable revenue growth for ecommerce clients • Own SEO strategy across an assigned portfolio of ecommerce clients • Build prioritized SEO roadmaps covering technical SEO, content, authority building, UX improvements, and conversion optimization • Identify high-value opportunities across product, category, collection, editorial, buying guide, and comparison pages • Conduct in-depth SEO audits covering technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and site migrations • Analyze performance using Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other SEO platforms • Investigate changes in rankings, traffic, conversions, revenue, and visibility to identify root causes • Distinguish SEO performance from seasonality, promotions, merchandising, paid advertising, product availability, tracking issues, and market changes • Collaborate with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers • Translate technical SEO findings into prioritized development tickets with requirements and expected business impact • Monitor implementation quality and validate completed recommendations • Lead client strategy meetings, performance reviews, and quarterly business reviews • Provide evidence-based strategic recommendations tied to commercial impact • Develop and improve GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems • Research AI search platforms including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot • Perform prompt research on product discovery, comparison, and evaluation through AI platforms • Evaluate client visibility across AI search platforms and identify opportunities involving citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability • Stay informed about SEO, GEO, AI search, ecommerce, and algorithm developments • Contribute strategic analysis to Hustler Marketing's own SEO initiatives • Share industry research with the Head of SEO & GEO and wider team • Support internal departments with SEO expertise • Report directly to the Head of SEO & GEO

🎯 Requirements

• Significant hands-on experience leading SEO strategy for ecommerce websites • Strong experience working with Shopify or Shopify Plus and BigCommerce • Advanced knowledge of technical SEO, particularly for large ecommerce websites and product catalogs • Strong experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools • Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy • Proven ability to connect SEO performance with business metrics including conversions, transactions, average order value, and revenue • Experience diagnosing SEO performance changes across organic search while accounting for paid campaigns, promotions, merchandising, seasonality, and tracking issues • Strong experience translating SEO audits into prioritized implementation roadmaps and actionable development requirements • Excellent analytical, critical thinking, and problem-solving skills • Ability to independently prioritize high-impact opportunities instead of producing generic SEO recommendations • Excellent written and verbal English communication skills with confidence presenting strategy and performance to clients and senior stakeholders • Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines • Experience working remotely and collaborating across cross-functional teams is a major advantage • Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable, although practical curiosity and willingness to learn are valued more than claiming expertise • Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong advantage • Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is considered a plus • Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time) • Must consistently work 30-35 hours per week (approximately 140 hours per month) • Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings • Must be open to receiving constructive feedback while also providing thoughtful feedback to colleagues to help improve team performance • Full-time commitment • Contractor status after signing a non-disclosure agreement • Exclusivity agreement • 30-day notice period after the first two months

🏖️ Benefits

• Fixed-rate monthly salary paid in USD • Trial-and-adaptation period paid at full rate • Regular performance reviews every 9-12 months, with the first one after 3-6 months • Re-evaluation of the role and workload after 6-12 months